Latest insights, updates and news
Audit your scorecards: a step-by-step workflow
Why do CX and service scorecards drift off course? Executives design scorecards to focus people on outcomes that matter. Over time, incentives, system changes, and tactical shortcuts bend those measures away from customer value. Teams start chasing green dashboards while customers still struggle. This drift is normal. It is also preventable. A scorecard audit pulls…
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A practical playbook for linking metrics to decisions
Why metrics only matter when they move a decision Executives make better bets when metrics power real choices. Leaders who treat metrics as navigation aids, not scorecards, drive faster growth and service quality. Customer experience data produces value when it informs which journeys to redesign, which capabilities to scale, and which risks to retire. Research…
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how to measure voc program impact: metrics and methods
“`html Measuring VoC Program Impact: Metrics and Methods In today’s competitive market, understanding customer sentiment is crucial. Voice of Customer (VoC) programs offer valuable insights into customer experiences, helping businesses refine strategies and enhance satisfaction. However, measuring the impact of these programs can be challenging. This article explores key metrics and methods to effectively evaluate…
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Audit Your Feedback Channels: A Step-By-Step Workflow
Audit Your Feedback Channels: A Step-By-Step Workflow Customer expectations rise every quarter. Yet many enterprises still make decisions on partial or distorted feedback. You may be “drowning in data” from surveys, social media, call logs and digital analytics, but still miss what matters most to customers. A structured audit of your feedback channels closes this…
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Lead Up to Christmas: Where Is the Job Market Heading?
As we move into the final stretch of the year, the age-old question resurfaces: What happens to the job market in the lead up to Christmas? For job seekers and employers alike, this period is often filled with mixed messages. Some businesses continue hiring right up to Christmas Eve, while others pause to regroup, review budgets…
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The Hidden Cost of Manual Reporting for Genesys Cloud
Genesys Cloud gives contact centres incredible flexibility and scalability. But when it comes to analytics, many organisations are still relying on manual processes to bridge the gap between what the platform offers out of the box and the insights they actually need to run their operations. On the surface, building manual reports might seem like…
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How to roll out a cx metrics framework in your organisation?
What is a CX metrics framework and why should leaders care? Executives drive outcomes when they define, measure, and manage customer experience with the same discipline used for finance and risk. A customer experience metrics framework is a structured system that links customer outcomes to business value through standard definitions, data pipelines, governance, and closed-loop…
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Common mistakes with vanity metrics and how to avoid them?
What are vanity metrics and why do smart teams still use them? Leaders chase numbers that look good because numbers that look good feel safe. Vanity metrics are measures that rise without proving causal value creation. Pageviews, raw app installs, social followers, open rates, and aggregate satisfaction scores often inflate with spend or season but…
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Leading indicators vs lagging indicators: when to use each?
What do “leading” and “lagging” indicators actually mean? Leaders in Customer Experience and Service Transformation need crisp definitions before they choose metrics. Leading indicators are input metrics that change early and signal a likely future outcome. Lagging indicators are outcome metrics that confirm what already happened. The Balanced Scorecard popularised pairing cause metrics with result…
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Metrics checklist and scoring templates
Why do leaders need a metrics checklist now? Executives face pressure to prove that customer experience investments drive revenue, reduce cost to serve, and mitigate risk. A strong metrics checklist gives leaders a common language for customer, operational, financial, and risk performance. A consistent scoring template turns that language into repeatable decisions. This article defines…
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Implementing customer effort and satisfaction metrics step by step
Why should leaders treat effort and satisfaction as core operating metrics? Executives drive value when they reduce customer effort and raise customer satisfaction in a disciplined way. Leaders who improve experiences for existing customers often outperform peers on growth because they lift retention, share of wallet, and positive advocacy.¹ Customer effort score explains why this…
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How KPI hierarchies work: inputs, outputs and outcomes?
What is a KPI hierarchy and why should leaders care? Executives set strategy and teams deliver work. KPI hierarchies connect the two by linking inputs to outputs to outcomes in a clear causal chain. A KPI hierarchy is a structured map of measures that shows how resources and activities produce services and experiences that deliver…
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Key principles of outcome frameworks for service teams
What is an outcome framework in customer service? Executives define an outcome framework as a structured way to describe, measure, and manage the results that matter for customers, the business, and regulators. An outcome is the real-world change produced by a service, not the activity that teams perform. This distinction matters because service teams often…
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What are CX metrics and why they matter?
What do we mean by “CX metrics” and where do they fit? Customer experience metrics measure how customers perceive, feel, and behave across their interactions with a brand. A CX metric turns a moment in a journey into a signal that leaders can track and improve. In practice, CX metrics sit alongside operational metrics and…
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Case Study: retailer improves ROI with incrementality testing (2025)
Why do retailers overestimate marketing ROI? Retail leaders often overestimate marketing ROI because they rely on observational attribution rather than causal evidence. Observational models struggle to separate correlation from causation when audiences self select into exposures and when measurement breaks across devices and identities. Randomized experiments, often called lift or incrementality tests, remain the cleanest…
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How to measure channel contribution: metrics and methods?
Why should leaders measure channel contribution now? Executives face cost pressure while customer expectations rise. Leaders must prove which channels create value, reduce effort, and protect revenue. Channel contribution describes how each contact channel, such as voice, chat, messaging, email, apps, and web self-service, drives customer and business outcomes over time. Accurate measurement aligns investment…
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Audit your attribution models: a step-by-step workflow
Why should enterprises audit attribution now? Leadership faces noisy signals and rising spend. Privacy shifts, channel fragmentation, and partial identity break old models. Chrome’s third-party cookie phaseout and platform reporting changes reduce path visibility and erode last-click accuracy.¹ GA4’s data-driven attribution and platform lift tests have matured, but each sees only its own glass box.²…
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A practical playbook for budget reallocation tests
Why do budget reallocation tests matter right now? Leaders face the same problem every quarter. Channels fragment, costs rise, and static budgets lock value on the table. Budget reallocation tests provide a disciplined way to move money from low marginal impact to high marginal impact while protecting core operations. The method is simple in spirit.…
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How to roll out attribution measurement in your organisation?
Why does attribution matter now? Leaders face a dual mandate. You must grow efficiently and prove causality. Privacy shifts like Apple’s App Tracking Transparency reduce deterministic tracking and force new measurement designs.¹⁻² You cannot rely on last click. You must combine modeled attribution, privacy-preserving APIs, and experiments to see true incremental impact. The organisations that…
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Myths and facts about last-click bias
Why do leaders still trust last click? Executives value simplicity. Leaders like clean numbers that appear to show which channels drive revenue. Organisations keep last click because the report arrives fast, the chart looks tidy, and the budget cycle demands a quick answer. Last click assigns 100 percent of a conversion to the final interaction…
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Attribution vs incrementality: when to use each?
What do we mean by attribution and incrementality? Leaders need precise language to make precise decisions. Attribution assigns credit for an outcome across the touchpoints that preceded it. Teams use rules or models to apportion that credit to channels, campaigns, or creatives. Multi-touch attribution distributes credit across exposures, while last-touch and first-touch concentrate credit on…
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Attribution checklist and data readiness templates
Why does attribution still fail in modern CX programs? Leaders invest in channels, content, and customer journeys, yet attribution often fails at the moment of truth. Teams collect the wrong data. Models miss key touches. Privacy controls reset identity. The result is underfunded performance and poor customer experience. This article gives a practical attribution checklist…
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Implementing holdout and ghost ads step by step
Why should leaders test ad incrementality now? Leaders confront rising acquisition costs and opaque attribution. A controlled experiment gives you a clean answer to the only question that matters: what changed because of the ads. A holdout test separates similar audiences into exposed and control groups, then measures the difference in downstream outcomes like sales…
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How MMM and MTA work: models, data and assumptions?
What do executives need from attribution right now? Leaders need measurement that guides budget, not just reports. Privacy shifts, channel fragmentation, and economic pressure demand methods that are resilient, transparent, and decision useful. Marketing Mix Modeling and Multi-Touch Attribution answer different questions. MMM estimates how total outcomes respond to total inputs across channels over time.…
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Key principles of incrementality measurement for leaders
Why incrementality matters for CX, marketing, and service leaders Leaders want proof that investment changes customer behavior, not just correlation. Incrementality measures the causal lift that a treatment creates compared with what would have happened without it. This metric isolates the true effect of marketing, product, or service actions on outcomes that matter, such as…
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What is attribution in CX and why it matters?
What is attribution in customer experience? Attribution assigns credit for business outcomes to the touchpoints that shaped a customer’s decision. In customer experience, attribution expands beyond media clicks to include service interactions, product usage, and operational events that influence satisfaction, loyalty, and revenue. A clear definition helps leaders compare channels, experiences, and journeys on a…
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Meet Customer Science at Genesys Xperience 2025 in Sydney
Genesys Xperience 2025 is just around the corner — and Customer Science is excited to be part of Australia’s premier customer experience event. Join us at the Expo Hall to see how Customer Science is helping Genesys Cloud users unlock real-time insights, drive smarter decision-making, and deliver better customer outcomes. Book a Meeting with Our…
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Case Study: marketplace accelerates learning with experiments (2025)
Why did the marketplace bet on experimentation in 2025? The leadership team framed growth as a learning problem. The marketplace served two asymmetric customer groups, and the team saw faster learning as the only reliable way to improve match quality, reduce friction, and raise trust. Online controlled experiments, often called A/B tests, provide an unbiased…
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How to measure causal impact: metrics and methods
Why causal impact matters for CX and service leaders? Executives run programs to change behavior. Programs only create value if they cause a change that would not otherwise happen. Causal impact measurement isolates that counterfactual and assigns credit for the lift. C-level leaders use causal impact to decide what to scale, what to stop, and…
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Audit your experiment backlog: a step-by-step workflow
Why audit an experiment backlog in the first place? Leaders run experiments to reduce uncertainty, but backlogs often swell with ambiguous ideas, weak hypotheses, and unclear measures of success. A disciplined audit restores focus. The audit clarifies business outcomes, reveals dependency and data gaps, and retires items that will not produce actionable evidence. Well run…
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A practical playbook for test governance
Why test governance matters to CX and service leaders Executives face a quality paradox. Teams ship faster, but customer expectations rise faster still. Test governance aligns product, engineering, data, and operations on a measurable way to prevent defects, reduce risk, and prove value. In this playbook, test governance means a lightweight system of roles, standards,…
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How to roll out an experimentation program in your organisation?
Why experimentation programs now move the performance needle Executives face volatile demand, shifting preferences, and finite capital. An experimentation program turns uncertainty into measured learning by running online controlled experiments, often called A/B tests, to estimate causal impact before scaling change. Leaders reduce waste and lift customer outcomes because they deploy changes that the data…
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Common mistakes with p-values and how to avoid them?
What is a p-value and why do CX leaders keep tripping on it? P-values estimate how compatible observed data are with a specific statistical model that assumes there is no real effect. A small p-value indicates that the data would be unusual if the null hypothesis were true. It does not measure the probability that…
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a/b tests vs bandits: when to use each?
What do we actually mean by “A/B tests” and “bandits”? A leader sets the baseline by defining terms. An A/B test is a randomized controlled experiment that assigns users to variants and estimates the causal effect of a change on a metric like conversion or average handle time. The design targets unbiased effect estimation and…
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Experimentation checklist and guardrail metric templates
Why do leading CX teams standardise experimentation? High performing CX and service teams treat experimentation as the operating system for decision making. They use controlled experiments to isolate causal impact, calibrate risk, and scale changes with confidence. A consistent checklist and a small set of guardrail metrics keep experiments fast and safe. They reduce false…
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Implementing geo experiments step by step
Why should CX and service leaders run geo experiments? Leaders face a measurement problem. Cookie-based tests struggle with privacy, identity resolution, and cross-device leakage. Geo experiments solve this by randomizing or matching whole regions and reading outcomes at the market level, which protects privacy while preserving causal inference.¹ Geo experiments assign non-overlapping geographic units, often…
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How randomised tests work: samples, power and spillovers?
What is a randomised test and why should CX leaders care? Randomised tests assign units to treatment and control by chance to estimate a causal effect with minimal bias. This simple mechanism creates comparable groups and turns noisy operational environments into engines for learning.¹ Customer leaders use randomised A/B and multivariate tests to de-risk channel…
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Key principles of causal inference for CX teams
What is causal inference and why should CX leaders care? Causal inference explains how actions change outcomes, not just how variables move together. CX leaders need causal answers to decide which journey fixes, channel mixes, and agent scripts actually lift retention, satisfaction, or revenue rather than merely correlate with them. Causal inference frames each initiative…
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What is experiment design and why it matters?
What is “experiment design” in CX and service transformation? Leaders define experiment design as the structured plan that governs how a team runs a test to estimate cause and effect with confidence. The unit is the blueprint for randomization, controls, measurement, and analysis that turns ideas into evidence. In customer experience and service transformation, experiment…
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Case Study: bank lifts cross-sell with real-time decisioning (2025)
What is real-time decisioning and why does it matter in banking? Executives use real-time decisioning to select the next best action for an individual during a live interaction. Real-time decisioning blends identity resolution, streaming data, analytical models, and business rules to decide what to show, offer, or say in milliseconds. Analysts describe real-time interaction management…
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How to measure personalisation impact: metrics and methods?
Why should leaders measure personalisation with discipline? Executives face pressure to prove that personalisation drives revenue, reduces cost, and improves loyalty. Strong intent does not guarantee effect. Leaders need a measurement system that links tailored experiences to commercial and service outcomes. Research shows that well executed personalisation increases purchase likelihood and recommendation propensity, which makes…
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Audit your personalisation experiences: a step-by-step workflow
Why audit personalisation now? Executive teams face a simple truth. Personalisation wins when it serves real customer needs with timely, relevant interactions. Multiple studies link strong personalisation to improved conversion and loyalty, and they show how quickly customers switch when experiences miss the mark.¹ Personalisation describes the use of customer data and context to tailor…
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A practical playbook for eligibility and suppression rules
Why do eligibility and suppression rules decide customer trust? Leaders set the tone for how data respects people. Eligibility rules determine who is in scope for a contact, offer, or process. Suppression rules determine who must be excluded. Together they protect consent, reduce waste, and signal respect. This pair guards against unlawful contact and poor…
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How to roll out real-time decisioning in your organisation?
What is real-time decisioning and why does it matter now? Real-time decisioning is the practice of using current context, customer data, and predictive signals to select the next best action in the moment of interaction. Leading organisations use it to trigger service fixes, offers, navigation hints, and proactive outreach that feel personalised and timely. McKinsey…
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Myths and facts about over-personalisation risks
What is “over-personalisation” and why should leaders care? Executives confront a paradox where customers expect relevant experiences while regulators and platforms restrict tracking. Over-personalisation occurs when a brand tailors content or decisions so narrowly that it creates privacy harm, bias, or fatigue. Research shows that most consumers expect some level of personalisation and report frustration…
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Rule-based personalisation vs ml-based personalisation: when to use each
What is personalisation and why does the choice of approach matter? Leaders set strategy when they define personalisation as the delivery of content, offers, or service treatments that adapt to the individual based on signals such as behaviour, context, and identity. Customers now expect relevance as standard and react when it is missing. Research shows…
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Personalisation checklist and rules catalog templates
What is personalisation in enterprise CX and why does it matter now? Leaders define personalisation as the dynamic tailoring of experiences, content, and offers to an individual or account using declared, observed, and inferred data. Personalisation increases conversion, reduces service effort, and lifts loyalty when it aligns with explicit consent and clear value exchange. McKinsey…
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Implementing next-best-action engines step by step
What is a next-best-action engine and why does it matter now? Executives face a simple choice. Leaders either orchestrate decisions in real time or let disconnected channels decide in silos. A next-best-action engine selects the single most valuable action for a specific customer at a specific moment, subject to business and risk constraints. In practice,…
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How decisioning works: contexts, policies and arbitration?
What is decisioning in CX and why should leaders care? Decisioning selects the next best action for a customer at a specific time. It uses data, rules, and models to resolve tradeoffs across revenue, cost, risk, and experience. Good decisioning turns every contact into a precise intervention. Bad decisioning creates friction and waste. Leading firms…
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Key principles of real-time decisioning for service
Why does real-time decisioning matter in service? Leaders run services that face live customer intent. Customers expect the next step to make sense. Teams struggle when decisions rely on stale data or batch rules. Real-time decisioning solves that timing gap. Real-time decisioning means using current context to select the next best action during an interaction.…
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What is personalisation in CX and why it matters?
What do we mean by personalisation in customer experience? Personalisation in customer experience means tailoring interactions, offers, and service based on a customer’s explicit data and observed behaviour so the experience feels relevant and timely. Personal information, in Australian law, covers any details that identify or reasonably identify a person, which can include names, contact…
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Case Study: insurer reduces churn with uplift modeling (2025)
What problem did the insurer face in 2025? A regional multiline insurer saw rising customer churn in motor and home lines and a widening gap between acquisition cost and lifetime value. Leadership set a clear objective. The insurer needed to reduce attrition without increasing retention spend. Traditional churn scores flagged high-risk customers but did not…
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How to measure model performance: metrics and methods?
Why should CX leaders measure model performance with rigor? Executives run transformation on evidence. Evidence requires models that predict customer behavior, triage service demand, and personalise journeys with measurable accuracy, reliability, and fairness. Poorly measured models create false confidence, waste budget, and erode trust with customers and regulators. Leaders need a shared language of metrics,…
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Audit your model lifecycle: a step-by-step workflow
Why do CX leaders need a model lifecycle audit now? Executives face rising expectations, tighter privacy rules, and models that change when data or context shifts. A model lifecycle audit gives leaders a single, repeatable workflow to verify that data is lawful, models are reliable, and outcomes are fair. It turns ad hoc checks into…
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A practical playbook for next-best-offer eligibility
Why does next-best-offer eligibility decide whether personalization works? Eligibility rules decide who can safely and profitably receive an offer. Eligibility is the gate between aspiration and execution. Organizations often jump to modeling and ranking, then wonder why great models fail in production. The issue is not only prediction accuracy. The issue is whether the decisioning…
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How to roll out predictive modeling in your organisation?
Why predictive modeling now, and why your organisation? Leaders want decisions that scale, learn, and pay back fast. Predictive modeling delivers those decisions by estimating the future from historical and real-time data. A predictive model is a statistical or machine learning system that outputs a probability or a value used to drive an action. In…
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Common mistakes with feature leakage and how to avoid them?
Why does feature leakage quietly wreck CX analytics? Leaders set bold goals for predictive CX. Models promise next-best-action, churn risk, and proactive service. Feature leakage breaks those promises. Leakage occurs when a model learns from information that would not be available at prediction time, which inflates validation scores and collapses in production.¹ The result is…
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Propensity models vs uplift models: when to use each?
What is a propensity model and why do CX leaders rely on it? Propensity models predict the probability that an individual will take a future action such as converting, churning, or upgrading. A propensity score is the model’s estimate of that probability for a given customer based on historic behaviors and attributes.¹ Propensity modeling is…
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Modeling checklist and validation templates
Why do leaders need a modeling checklist for CX programs? Executives run complex portfolios where models affect service, cost, and trust. A modeling checklist gives leaders a clear, repeatable path from idea to impact, with evidence at every gate. A good checklist creates common language across product, analytics, engineering, risk, and operations. It sets minimum…
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Implementing churn and purchase propensity step by step
What do we mean by churn and purchase propensity? Leaders define churn propensity as the probability that a known customer will stop using a product or service within a defined interval, while purchase propensity is the probability that the same customer will buy a given product or respond to an offer in that interval.¹ These…
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How predictive features work: signals, leakage and splits?
What do predictive features signal, and why does the signal matter? Predictive features carry measurable information that helps a model anticipate an outcome. Strong signal raises true predictive power, while weak or spurious signal inflates apparent accuracy without transferring to production. Practitioners define a signal as any feature-to-target relationship that persists across samples drawn from…
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Key principles of uplift modeling for CX decisions
What is uplift modeling and why should CX leaders care? CX leaders prioritize actions that change customer behavior, not actions that simply find customers who were going to act anyway. Uplift modeling estimates the incremental impact of a treatment on an outcome for an individual or segment, often called the Conditional Average Treatment Effect.¹ This…
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What is propensity modeling and why it matters?
What is propensity modeling? Propensity modeling estimates the probability that an individual customer will take a specific action, such as purchasing, churning, or responding to an offer. It treats the action as an outcome variable and learns from historical features to output a calibrated probability between 0 and 1. In practice, teams often start with…
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Case Study: ecommerce grows profits with cohort CLV (2025)
Why do ecommerce profits stall when growth looks healthy? Leaders chase topline growth and miss the structural drag in acquisition-heavy models. New customers arrive, but revenue churn and rising acquisition costs compress margin and cash. Teams celebrate campaigns while cohorts quietly degrade. Cohort lifetime value provides the missing lens. It quantifies the net present value…
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How to measure value creation: metrics and methods
Why value creation measurement decides the transformation agenda Executives seek proof that customer programs create enterprise value. Leaders win support when they translate customer outcomes into financial outcomes with defensible methods. A practical measurement system connects customer experience, service operations, and financial performance through a clear chain of cause and effect. This article defines value…
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Audit your CLV inputs: a step-by-step workflow
What is CLV and why does an input audit change outcomes? Executives treat customer lifetime value as the present value of future cash flows from a customer relationship, discounted for time and risk.¹ CLV becomes credible only when its upstream inputs are credible. Finance teams rely on the weighted average cost of capital to proxy…
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A practical playbook for value-tier strategies
What problem do value tiers actually solve? Executive teams chase growth while protecting margins. That tension intensifies when buyers fragment into segments with different needs and very different willingness to pay. Value-tier strategies solve this by packaging outcomes and service levels into clearly differentiated “good, better, best” offers that align benefits and cost-to-serve with what…
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CSAT vs NPS vs CES: when to use each
What do CSAT, NPS, and CES actually measure? Executives need clean definitions before they can make clean decisions. Customer Satisfaction Score, or CSAT, captures how satisfied a customer feels with a specific interaction or product experience, usually measured immediately after the event using a scale such as 1 to 5 or 1 to 7.¹ Net…
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VOC checklist and feedback taxonomy templates
Why do executives need a rigorous VoC checklist now? Leaders face signal loss in customer feedback. Silos fragment comments, channels multiply, and dashboards hide the root causes that drive churn and cost-to-serve. A rigorous VoC checklist gives executives a simple, testable way to validate design, data integrity, and governance before scaling. Clear checkpoints reduce rework,…
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Implementing customer survey instrumentation step by step
Why do leaders need a stepwise survey instrumentation plan now? Executives face noisy signals and rising customer expectations. Teams feel pressure to act, but fragmented surveys, unclear measures, and weak governance produce unreliable data that erodes confidence. A stepwise survey instrumentation plan gives leaders a shared blueprint for how Voice of Customer systems collect, structure,…
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How Voice of the Customer (VOC) systems work: sources, schema, and routing?
What is a Voice of Customer system and why does it matter? VoC systems collect customer signals, interpret meaning, and trigger action to improve experience outcomes. A VoC platform integrates feedback collection, analytics, and action management into a single capability, covering direct surveys, indirect signals such as reviews and social media, and inferred behavioral data…
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Key principles of VOC program design for CX leaders
Why do leading CX teams formalize Voice of Customer programs? CX leaders face a simple problem. Customers talk constantly across surveys, calls, chat, social, and product usage, but organizations fail to hear the signal in time to act. A formal Voice of Customer program solves this by capturing direct, indirect, and inferred feedback to build…
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What is voice of customer and why it matters?
What is Voice of Customer? Voice of Customer is a disciplined practice for capturing, analyzing, and acting on what customers say and do across channels to improve experiences, products, and outcomes. In plain terms, a VoC system listens to customers, learns from evidence, and links insight to change. Leading definitions emphasize three ingredients. First, structured…
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Benchmarking lineage completeness: findings from 50 teams
What is “lineage completeness” and why does it matter? Data leaders define data lineage as the documented path of data from origin through transformations to consumption. It captures where data came from, how it changed, and where it went.¹ Lineage completeness measures the proportion of business-critical datasets and flows that are represented with accurate, current,…
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How to measure data quality: metrics and methods
Why executives should treat data quality like a product reliability program Leaders measure data quality to protect decisions, customers, and revenue. Good data quality reduces rework, speeds change, and prevents poor customer experiences at the edge. Data quality is the degree to which data meets requirements for an intended use. This “fit for purpose” concept…
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Audit Your CX Datasets: A Step-by-Step Workflow
Why audit customer experience datasets now? Executives face mounting risk when CX decisions rely on inconsistent, stale, or opaque data. Poor data quality inflates costs, blocks personalisation, and weakens service recovery. Harvard Business Review reported IBM’s estimate that bad data costs the U.S. economy 3.1 trillion dollars annually.¹ This scale signals a structural issue, not…
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A Practical Playbook for Reliability Runbooks
Why do reliability runbooks matter for customer experience? Leaders protect customer trust when they standardize incident response. A reliability runbook turns scattered know-how into a single, actionable play that shortens mean time to detect and mean time to resolve. Teams that practice from clear plays recover faster and with less variance, which preserves conversion, containment…
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How to roll out a data quality program in your organisation?
Why does a data quality program matter to executive outcomes? Executives allocate capital where risk is minimized and return is measurable. Poor data multiplies risk, slows decision cycles, and erodes customer trust. Harvard Business Review reported IBM’s estimate that poor quality data cost the U.S. economy 3.1 trillion dollars in 2016, a figure that captures…
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Common Mistakes with Freshness SLAs and How to Avoid Them
What do leaders actually mean by “freshness” in a CX context? Executives often say “we need real-time data.” Teams then ship a dashboard that updates every hour and declare success. Leaders meant data that reflects the world now. Data freshness is the property that the data available to consumers matches the current state of reality…
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Real-time data vs batch data: when to use each
Why do CX leaders keep debating real time vs batch? Executives chase speed because customers judge brands in moments. Leaders chase accuracy because decisions fail without trustworthy data. Real-time data feeds action within seconds. Batch data consolidates facts at scheduled intervals. Both approaches solve different problems in customer experience, contact centre operations, and service transformation.…
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Data quality checklist and defect taxonomy templates
Why data quality fuels Customer Experience outcomes Executives fund journeys, but data quality powers them. Clean, complete, and timely data drives accurate insights, efficient operations, and trustworthy automation across service channels. Poor data quality destroys outcomes by inflating rework, breaking personalisation, and eroding customer trust. Independent analyses estimate the annual economic impact of bad data…
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Implementing lineage tracking step by step
What is data lineage and why does it matter to CX leaders? Data lineage shows how data moves from source to consumption and how people and systems transform it along the way. Leaders use lineage to answer simple questions with complex implications, like who touched this field and what breaks if this table changes. Clear…
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How data quality pipelines work: checks, SLA’s, and alerts.
What is a data quality pipeline and why should leaders care? Leaders treat the data quality pipeline as the control system for trustworthy analytics. This unit validates incoming data, enforces service commitments, and triggers alerts before defects reach customers or executives. A data quality pipeline applies explicit checks to data at rest and in motion,…
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Key principles of lineage and reliability for analytics
Why do analytics leaders treat lineage and reliability as system-critical? Leaders treat lineage and reliability as system-critical because decisions, controls, and customer experiences depend on trustworthy data. When pipelines break or definitions drift, models degrade, dashboards mislead, and regulatory exposure increases. Poor data quality costs enterprises significant value each year, which turns data reliability from…
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What is data quality in cx and why it matters?
What is data quality in customer experience? Executives define data quality as the degree to which customer data is fit for use in priority customer experience use cases, such as personalization, service recovery, and proactive retention.¹ The benchmark definition, “fitness for use,” comes from information systems research that established accuracy, completeness, timeliness, and consistency as…
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Case study: bank reduces risk with consent governance (2025)
What problem did the bank actually face? The regional bank faced an erosion of customer trust, fragmented consent records, and rising compliance exposure across open banking and core channels. Leaders saw duplicated consents across mobile, branch, and partner APIs. Risk teams saw audit gaps that made internal assurance slow and costly. Product teams struggled to…
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How to measure governance effectiveness: metrics and methods
Why does governance measurement matter in CX-led transformations? Executives fund transformation to reduce risk, lift trust, and accelerate value. Governance converts those aims into accountable choices, controls, and behaviours that keep data, AI, and service operations aligned to strategy. When leaders measure governance, they learn which controls work, which incentives backfire, and where decision rights…
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Audit your consent records: a step-by-step workflow.
Why do consent records fail audits? Regulators define consent as a lawful basis that requires clear intent, transparent choice, and verifiable proof. GDPR frames consent as freely given, specific, informed, and unambiguous, and it must be as easy to withdraw as to give.¹ Australian guidance adds that entities must keep records showing who consented, when…
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A practical playbook for privacy by design in CX
What is privacy by design in customer experience? Privacy by design integrates privacy requirements into products, services, and processes from the first brief through to run-time operations. The approach treats privacy as a design property, not an afterthought or compliance checklist. ISO 31700 describes privacy by design as a set of consumer protection requirements that…
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How to roll out a data governance program in your organisation?
Why does data governance matter to CX, service, and operations? Executives run on decisions, and decisions run on data. A data governance program sets the rules, roles, and routines that keep data accurate, secure, and usable across the enterprise. It reduces risk by aligning data handling with privacy laws. It increases value by making trusted…
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Myths and facts about ethical ai in customer analytics
Why do myths about “ethical AI” persist in customer analytics? Leaders confront a noisy market where vendors promise fairness by default, privacy by design, and instant compliance. Teams then inherit systems that shape pricing, eligibility, and service without clear guardrails. This context breeds myths that confuse policy, inflate risk, and slow value creation. Ethical AI…
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Preference centers vs consent management: when to use each?
Why do leaders confuse preference centers and consent management? Many teams conflate “preference centers” with “consent management” because both sit in the customer data layer and both ask people to make choices. The two systems serve different purposes. A preference center lets people choose how a brand communicates. A consent management platform records the legal…
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Governance checklist and policy templates for cx data
Why governance gives Customer Experience data real power Leaders set expectations. Governance turns those expectations into consistent Customer Experience outcomes. A clear CX data governance model defines who can do what with which data, for what purpose, and for how long. It reduces privacy risk, improves AI performance, and builds customer trust. The Australian Privacy…
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Implementing data retention and access controls step by step.
Why do CX teams need disciplined retention and access controls? Customer leaders manage high-value data that fuels service design, journey orchestration, and personalisation. Poor retention and weak access controls create legal exposure, inflate costs, and erode customer trust. Australian Privacy Principles require reasonable steps to protect personal information and to destroy or de-identify it when…
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How consent management works: capture, storage, and enforcement?
Why consent management belongs at the core of customer experience Consent management protects trust and reduces regulatory risk. It defines how an enterprise captures a person’s choices, stores the evidence, and enforces those choices across data flows, channels, and vendors. Strong consent management improves conversion because people understand what they agree to. Weak consent management…
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Key principles of consent and ethics for service teams
Why do consent and data ethics matter to service operations today? Service leaders face an urgent mandate to earn and sustain customer trust while meeting regulatory requirements. Strong consent and data ethics protect people, reduce legal risk, and unlock better experiences across contact centres and digital service channels. The General Data Protection Regulation defines key…
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What is data governance in cx and why it matters?
What is data governance in CX? Data leaders define data governance as the system of decision rights, controls, and accountabilities that direct how an enterprise creates, uses, protects, and retires data. Customer experience requires a focused variant that treats customer data as a product, governed for purpose, quality, consent, and ethical use. This article uses…
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Case study: retailer improves personalization with identity foundations (2025)
Identity foundations transform retail personalisation when leaders measure what matters and fix the sources of identity fragmentation. Organisations unify consented identifiers, stabilise household keys, and govern profile attributes so every channel can recognise the same customer with the right level of confidence. Strong identity foundations reduce duplicate records, lift match precision, and create the preconditions…
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How to Measure Identity Match Quality: Metrics and Methods
What is identity match quality and why does it matter? Identity match quality measures how accurately customer data from different systems can be connected to represent a single, consistent individual. High match quality enables accurate analytics, efficient personalisation, and trusted service experiences. Poor identity resolution, on the other hand, leads to fragmented insights, duplicated records,…
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How to roll out CLV measurement in your organisation?
Why should enterprise leaders care about CLV right now? Executives set growth targets, but many still fund acquisition without a clear view of the value of the customers they acquire. Customer lifetime value, or CLV, quantifies the net value a customer generates over the relationship and links marketing to future cash flows. When leadership treats…
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Myths and facts about cohort comparisons
What is a cohort comparison and why do leaders use it? Cohort comparisons group customers by a shared starting event and then compare what happens next. A cohort could be customers who first purchased in Q1, users who signed up in July, or members onboarded by a specific channel. Teams use cohort analysis to track…
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CLV vs Contribution margin: when to use each
Why do leaders confuse CLV and contribution margin? Executives conflate Customer Lifetime Value and contribution margin because both speak the language of value, yet they answer different managerial questions. CLV estimates the net present value of the future profit stream from a customer or segment, discounted for risk and time. Contribution margin isolates the per-period…
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CLV checklist and assumption templates
Why does Customer Lifetime Value matter in CX and service transformation? Executives use Customer Lifetime Value to focus investment on the customers that create durable cash flows. CLV estimates the net present value of future profit that a customer will generate for a business over a defined horizon.¹ CLV aligns marketing, product, service, and finance…
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Implementing RFM and cohort tracking step by step
Why do leaders use RFM and cohorts to power CX results? Executives need simple units of evidence that drive action. RFM analysis segments customers by recency, frequency, and monetary value to reveal who is most likely to buy again, respond to offers, or churn. Cohort tracking groups customers that share a start point or behavior…
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How CLV models work: survival, margins and discounting?
What is customer lifetime value and why should leaders care? Executives use customer lifetime value to translate relationships into cash flows that the finance team can trust. CLV estimates the present value of the future margin a customer will generate over the relationship. This metric aligns marketing, product, and service decisions with corporate value creation.…
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Key principles of cohort analysis for value management
What is cohort analysis and why does it matter for value management? Cohort analysis groups customers who share a specific trait and tracks their outcomes over time. Leaders use cohorts to expose differences in retention, revenue, product adoption, and cost to serve that are invisible in blended averages. A cohort may form around a signup…
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What is customer lifetime value and why it matters?
What is Customer Lifetime Value in plain terms? Executives define Customer Lifetime Value as the net present value of the profit a customer will generate across their relationship with the firm. The concept treats each customer as an asset with cash inflows and outflows that can be forecast, discounted, and compared to alternatives. Customer Lifetime…
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Case Study: subscription brand lifts retention with lifecycle analytics (2025)
What problem did the subscription brand need to solve? A consumer subscription brand faced slowing net growth despite steady top-of-funnel acquisition. Churn at renewal windows offset new signups. The team saw fragmented signals across billing, product analytics, marketing, and service operations. Leaders suspected that involuntary churn from failed payments, generic onboarding, and slow service recovery…
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How to measure lifecycle progression: metrics and methods?
What do we mean by “lifecycle progression” in CX? Customer lifecycle progression describes how identifiable customers move from awareness to consideration, purchase, onboarding, use, growth, and renewal or recovery. A lifecycle is a set of observable states with measurable transitions. A practical lifecycle model treats stages as clearly defined states, uses event data to mark…
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Why Real-Time Data for CX Leaders Is the New Competitive Edge
Modern customer experience (CX) leaders operate in a world where speed and accuracy of insight determine whether you meet—or miss—your KPIs. Contact centres have evolved to handle complex, omnichannel interactions. But while customer expectations have accelerated, many organisations are still making operational decisions based on yesterday’s data. Real-time data for CX leaders is changing that.…
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Audit your lifecycle transitions: a step-by-step workflow
Why do lifecycle transitions decide customer outcomes? Lifecycle transitions concentrate risk and opportunity. Customers decide to stay, expand, or churn at moments such as sign-up, first value, upgrade, downgrade, renewal, and recovery. Leaders who manage these transitions as end-to-end journeys, not isolated touchpoints, raise satisfaction and reduce cost at the same time. Research shows redesigning…
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A practical playbook for reactivation programs
Why reactivate now instead of keep prospecting? Leaders face a clear trade-off: squeeze more from expensive acquisition or unlock value from customers who already know the brand. Reactivation programs target lapsed, dormant, or inactive customers and convert latent demand without the noise of cold outreach. This unit treats reactivation as a disciplined lifecycle capability, not…
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How to roll out lifecycle analytics in your organisation?
Why lifecycle analytics creates measurable value now Executives demand growth that compounds. Lifecycle analytics delivers this by measuring how customers move from acquisition to activation, retention, expansion, and advocacy, then shaping interventions that increase long-term value. Defined simply, lifecycle analytics tracks and optimizes customer interactions across every stage of the relationship to reduce churn and…
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Common mistakes with stage creep and how to avoid them?
Why does stage creep quietly derail CX and service transformations? Stage creep occurs when activities, decisions, or deliverables intended for later phases slip into earlier ones without formal control. The pattern looks harmless at first. Teams add a quick analysis here, a tactical build there, and a governance forum asks for a proof of concept…
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Lifecycle stages vs funnels: when to use each?
Why do lifecycle stages and funnels confuse leaders? Executives conflate lifecycle stages and funnels because both describe motion through a commercial system, yet they answer different questions. Lifecycle stages define how a relationship with a customer evolves over time inside a firm’s operating model, from first touch to renewal and advocacy. HubSpot formalizes this with…
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Lifecycle checklist and stage criteria templates
Why lifecycle discipline matters for identity and data foundations Executives set the tone for disciplined data practice. A clear lifecycle gives teams a shared map for how customer identity data moves from capture to retirement. Strong lifecycle control reduces privacy risk, strengthens trust, and accelerates value creation. A lifecycle in this context covers collection, storage,…
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Implementing health scores step by step
Why do modern CX leaders need a customer health score? Customer leaders use a customer health score to summarize risk and opportunity signals into a single decision aid that drives action. A health score is a composite indicator that blends behavior, value, and sentiment to predict future outcomes like churn, expansion, and advocacy. Composite indicators…
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How lifecycle models work: entries, exits and thresholds
Why should CX leaders care about lifecycle models right now? Executives face noisy signals from journeys, channels, and systems. Teams chase vanity metrics while customers churn quietly. Lifecycle models solve this problem by structuring customer behavior into explicit states with governed entry rules, exit rules, and measurable thresholds. This structure turns messy data into decisions…
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Key principles of stage definitions from lead to loyal
Why do stage definitions matter from lead to loyal? Executives set the trajectory of growth when they define customer stages clearly from the first touch to enduring loyalty. Precise stage definitions align marketing, sales, service, and product around a shared language, which removes friction, improves data quality, and accelerates revenue. The leadership team treats stages…
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What is lifecycle analytics and why it matters?
What is lifecycle analytics? Lifecycle analytics tracks and explains how people move from unaware to advocate across the full customer journey. The lifecycle covers acquisition, onboarding, adoption, value growth, retention, and advocacy. Lifecycle analytics links identity, behavior, and context to show what drives movement between those stages. The method connects data to outcomes, so leaders…
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Case Study: grocer boosts basket size with occasion analytics (2025)
Why did a national grocer bet on occasion analytics in 2025? Executives faced soft same-store growth, shrinking trip size, and fragmented digital journeys. Leadership set a clear goal. The grocer would grow average basket size without blunt discounts, and it would do so by understanding the mission behind each shop. Shopper missions, also called shopping…
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How to measure needs-state performance: metrics and methods?
What is a “needs state,” and why should leaders measure it? Needs states describe the underlying goals, contexts, and constraints that shape how customers choose, use, and evaluate products or services. A needs state combines the job to be done, situational context, and success criteria into a measurable unit. Leaders measure needs-state performance to align…
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Audit your occasion taxonomy: a step-by-step workflow
Why should CX leaders audit an occasion taxonomy now? Customer teams run on language. A clear occasion taxonomy defines the shared words that describe when, where, and why customers engage across journeys. A weak taxonomy hides signal, fragments metrics, and slows decisions. Nielsen Norman Group defines a taxonomy as a controlled, hierarchical vocabulary that consistently…
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A practical playbook for context-aware offers
Why do context-aware offers matter to enterprise CX leaders? Executives face an engagement paradox. Brands must increase relevance while reducing intrusion. Customers expect tailored service and value. Teams must deliver personalization that improves outcomes without overstepping privacy or wasting spend. Research shows that effective personalization can lift revenue by 10 to 15 percent in many…
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How to roll out needs-state analytics in your organisation?
What is needs-state analytics and why should leaders care? Leaders frame needs-state analytics as the discipline that detects and responds to the real customer need in the moment, not the segment on the slide. Needs-state analytics blends Jobs-to-Be-Done thinking, customer analytics methods, and identity resolution to infer what a customer is trying to achieve right…
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Myths and facts about micro-moments in CX
What are micro-moments and why do they matter now? Leaders define micro-moments as brief, intent-rich interactions when customers turn to a device to learn, decide, or act. These moments compress discovery, evaluation, and purchase into seconds, which means experience design must meet explicit intent with precise help.¹ Micro-moments matter because customers expect immediate relevance, not…
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Occasions vs Segments: when to use each
Why do modern CX teams confuse occasions and segments? Customer leaders often treat occasion and segment as interchangeable. That choice blurs two different decision lenses and weakens outcomes. A segment groups customers who share stable traits or behaviors. An occasion captures the specific context that triggers a need in the journey, such as a quick…
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Needs-state checklist and ontology templates
Why do needs states matter for enterprise CX and service? Executives drive value when teams meet real customer needs in real contexts. A needs state describes the underlying job, intent, and constraints that shape behavior at a point in time. Customer Experience leaders use needs states to align research, design, data, and operations around what…
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Implementing mission-based analysis step by step
Why mission-based analysis beats ad hoc projects? Executives anchor strategy when they define a mission, tie that mission to measurable outcomes, and then let data, design, and operations work as one system. Mission-based analysis is a repeatable discipline that connects an enterprise mission to customer and employee journeys, to the metrics that govern investment, and…
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How occasion tagging works: context, triggers and rules?
Why does “occasion” matter in modern CX? Customer teams chase relevance at scale. Occasion tagging delivers it by binding an interaction to the customer’s context, the trigger that surfaced intent, and the rules that govern the response. An occasion is a discrete, time-bound state in which a customer is primed for a specific outcome, such…
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Audit your customer identifiers: a step-by-step workflow
Why do customer identifiers decide your CX fate? Customer identifiers shape every journey decision, from routing a service case to calculating lifetime value. When identifiers fragment across channels, leaders lose a single view, analytics degrade, and trust erodes. An identifier is any token that reliably binds a record to a person or entity across systems,…
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A practical playbook for first-party data capture
Why should leaders prioritise first-party data capture right now? Privacy shifts reduce the reliability of third-party identifiers. Chrome plans to phase out third-party cookies and move the market to Privacy Sandbox solutions in 2025, which makes passive tracking less effective and less consistent across channels.¹ Regulatory expectations continue to tighten. The General Data Protection Regulation…
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How to roll out identity foundations in your org
Why do identity foundations matter to CX and service outcomes? Identity anchors every digital interaction. Strong identity foundations let customers authenticate quickly, employees work securely, and systems personalise without breaching trust. Identity reduces friction, cuts fraud, and accelerates service speed. Leaders use identity to connect profiles, preferences, and consent to measurable outcomes. Identity becomes the…
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Common mistakes with identity stitching and how to avoid them.
What is identity stitching and why does it fail in practice? Leaders treat identity stitching as the process that links customer identifiers into a single, durable profile across channels and systems. Identity stitching typically relies on a combination of deterministic rules such as exact email and phone matches and probabilistic signals such as device, IP,…
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Identity graphs vs SDP profiles: when to use each
What problem are leaders actually trying to solve? Executives want a single, trusted view of the customer that activates across channels without adding risk. Teams often confuse two adjacent assets that serve this goal. An identity graph connects identifiers that represent the same person or household. A CDP profile aggregates attributes and events about that…
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Identity data checklist and profile schema templates
Why do leaders need a rigorous identity data baseline? Leaders set growth targets that depend on trusted identity data. Poor identity data blocks personalisation, inflates acquisition costs, and erodes consent trust. Strong identity foundations improve match rates, unify profiles, and reduce fraud. Digital identity describes the attributes that uniquely represent a person, account, or device…
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Implementing a golden record step by step (with templates).
Why does every CX leader need a golden record? Leaders run better operations when every system agrees on who a customer is, what products exist, and which accounts matter. A golden record is the authoritative, consolidated view of a business entity such as customer, product, supplier, or location. Master data management defines the processes and…
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How identity resolution works: keys, graphs, and stitching?
Why identity resolution matters for modern CX Executives tie growth to trusted customer understanding. Identity resolution connects events, profiles, and permissions into an accurate view of a person or account. This capability reduces waste in media, improves service routing, and enables personalisation that respects consent. When identity resolution works, operations answer with confidence. When it…
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Key principles of data foundations for CX teams
Why strong data foundations decide CX outcomes CX leaders face a simple truth. Teams deliver only the experiences that their data enables. Fragmented identity, inconsistent taxonomies, and weak governance limit journey design, personalisation, and service recovery. CX leaders reduce risk and unlock value when they treat data as a managed product with explicit ownership, standards,…
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What is customer identity and why it matters.
What is customer identity? Customer identity describes how a business verifies, recognizes, and authorizes a customer across channels, sessions, and products. It combines identity proofing, authentication, authorization, and profile management into one discipline often implemented through Customer Identity and Access Management, or CIAM. CIAM differs from workforce IAM by focusing on consumer scale, low-friction experiences,…
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Key principles of occasion analytics for CX teams
Why occasion analytics matters to CX leaders now? CX leaders face a simple choice. Teams either align experiences to the real moments that drive choice or watch competitors win those moments. Occasion analytics studies the specific contexts in which customers decide, buy, use, seek help, and renew. This discipline complements journey analytics by focusing on…
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What are needs states and why they matter?
What is a needs state and how is it different from a segment? Executives define a needs state as the situational combination of motivation, context, and constraints that shapes what a customer is trying to accomplish right now. A needs state captures the job to be done, the emotional and functional outcomes sought, and the…
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Case Study: retailer improves adoption with JTBD insights (2025)
Why this retailer reframed the problem around customer jobs? The retailer faced a familiar growth ceiling. Product teams kept shipping features, yet digital adoption plateaued and service costs rose. The leadership team paused new build requests and reframed the work around customer jobs to be done. Jobs to be Done, or JTBD, is a strategy…
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How to measure JTBD alignment: metrics and methods
Why JTBD alignment is the operating system for modern CX? Executives seek an operating system that aligns product, service, and operations to the progress customers hire them to make. Jobs to be Done, or JTBD, provides that operating system by defining a job as the stable progress a customer seeks in a specific circumstance.¹ ²…
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Audit your job statements: a step-by-step workflow
Why should leaders audit job statements now? Executives face a simple truth. Job statements shape who you hire, how teams perform, and how customers feel your service. Clear, validated job statements improve selection quality, reduce bias, and lift performance. Organizations that align statements to job analysis and structured assessment methods see higher predictive validity and…
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A practical playbook for switch interviews
What is a switch interview and why should leaders care? Executives drive growth when they understand why customers change. A switch interview is a structured, narrative interview that reconstructs the real story of how a customer moved from an old solution to a new one. The method comes from Jobs to Be Done, a framework…
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How to roll out JTBD insight in your organisation?
Why JTBD belongs in your operating system, not just your research deck Leaders institutionalize Jobs to Be Done when they treat it as an operating system for decisions, not a research method. Jobs to Be Done defines why customers make progress in a circumstance and what prevents them from doing so. It focuses on causal…
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Common mistakes with JTBD surveys and how to avoid them
Why JTBD surveys go wrong in otherwise mature CX programs Leaders trust surveys to scale insight, yet Jobs to be Done research often under-delivers because teams treat jobs like preferences rather than progress customers seek in a specific situation. Jobs describe the functional and emotional progress a person hires a product or service to achieve,…
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JTBD vs personas: when to use each
What do executives actually need from JTBD and personas? Leaders need models that explain customer behavior and guide investment. Jobs to be Done defines the progress a customer seeks in a specific circumstance. A persona describes a coherent archetype of users who share attributes, goals, and behaviors. Each tool answers a different question about demand…
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JTBD checklist and interview templates
Why does JTBD matter to CX and service transformation? Executives fund change to move growth, cost, and risk. Jobs to be Done, or JTBD, helps leaders align product, channel, and service design to the progress customers seek in real contexts. The method reduces guessing, reframes requirements as outcomes, and converts research into backlog items that…
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How to measure journey mapping impact: metrics and methods.
Why measure journey mapping impact at all? Leaders invest in journey mapping to remove friction, grow loyalty, and unlock operational efficiency. Measurement turns that intent into accountable outcomes. A journey map is a structured visual of customer steps, needs, emotions, and touchpoints. Measurement connects those moments to quantifiable changes in behavior, cost, and risk. When…
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Audit your journey maps: a step-by-step workflow
What is a journey map audit and why does it matter? Leaders treat a journey map audit as a structured quality check that verifies whether current maps reflect real customer behavior and current operational reality. The audit tests four things: scope accuracy, evidence quality, usability for decisions, and alignment to strategy. When a map meets…
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A practical playbook for cross-channel journey mapping.
Why does cross-channel journey mapping matter right now? Executives face customers who move across channels with high intent and low patience. Research shows that organizations that manage end-to-end journeys, rather than disconnected touchpoints, lift customer satisfaction and revenue while lowering cost to serve.¹ Omnichannel customers also spend more, use digital tools before and after store…
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How to roll out journey mapping in your org?
What is customer journey mapping and why should leaders care? Executives use customer journey mapping to visualize how customers move through a service from trigger to outcome. The map shows stages, customer goals, pain points, emotions, and supporting processes. Leaders care because journeys explain experience better than isolated touchpoints. Companies that manage end-to-end journeys improve…
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Common mistakes with journey visualization and how to avoid them.
What is journey visualization and why do leaders still get it wrong? Executives use journey visualization to describe how customers, users, and employees progress toward an outcome across channels and time. A good journey map converts fragmented touchpoints into a coherent narrative that aligns research, design, operations, and technology. A bad journey map becomes wall…
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Journey maps vs service blueprints: when to use each.
Why do leaders confuse journey maps and service blueprints? Executives chase clarity and alignment. Teams often mix up customer journey maps and service blueprints because both visualize experiences across channels. Similar visuals mask different intents. A journey map captures the customer’s end-to-end experience, usually for a single persona pursuing a specific goal. A service blueprint…
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Journey mapping checklist and governance templates.
What is a journey mapping checklist and why should executives care? Leaders use a journey mapping checklist to bring order, evidence and repeatability to customer journey work. The checklist codifies definitions, inputs, steps, outputs and quality criteria so teams deliver consistent maps that drive decisions. A journey map is a visual narrative of a user’s…
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Implementing journey maps step by step (with templates)
Why do journey maps anchor CX transformation? Executives use journey maps to align teams on what customers actually experience and why it matters. A journey map visualizes how a defined actor pursues a goal across stages, touchpoints, channels, and emotions. This unit translates scattered anecdotes into an evidence-backed view that leaders can prioritize and fund.…
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How journey mapping works: data model, lanes, and layers.
Why journey mapping still matters for C-level outcomes Executives need a single structure that explains how customers move, how teams act, and how systems behave. Journey mapping provides that structure when it is built on a sound data model, disciplined lanes, and meaningful layers. A journey map is a visual representation of customer experiences across…
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Key principles of journey visualization for service teams
Why should service teams visualize customer journeys? Service teams face fragmented signals, complex processes, and rising customer expectations. Leaders see isolated metrics move, yet end-to-end satisfaction stalls. Teams tune touchpoints, yet customers still churn after disjointed experiences. Visualization unifies this picture. A journey map turns scattered events into a shared narrative that service teams can…
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What is journey mapping and why it matters?
What is a customer journey map? Executives define a customer journey map as a visual representation of the steps, interactions, and emotions a customer experiences to achieve a goal with your brand. A robust map shows the end-to-end journey from awareness to use and renewal, including what the customer is doing, thinking, and feeling at…
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5 Analytics Challenges Genesys Cloud Users Must Solve to Unlock Real Performance
Genesys Cloud is a powerful platform for delivering modern, omnichannel customer experiences. But when it comes to analytics, many organisations discover that the default dashboards and reports only take them so far. From delayed visibility to disconnected data and rigid reporting structures, these challenges make it difficult for contact centre leaders to truly optimise performance.…
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Case Study: Partner-Led Channel Expansion
Why do leaders bet on partner-led growth now? Executives face flat pipelines, rising customer expectations, and pressure to unlock non-linear growth. Partner-led channel expansion answers all three. Leadership teams that build orchestrated ecosystems diversify routes to market, increase relevance by meeting buyers where they prefer to engage, and compress time to value by pairing solutions…
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Ecosystem Health Metrics: Resilience & Redundancy
Why measure ecosystem health now? Executives face fragile value chains, cloud concentration risk, and AI-driven dependencies that can break customer experiences in seconds. Leaders need ecosystem health metrics that track resilience and redundancy across partners, platforms, and processes. This article defines practical metrics, shows how to instrument them, and ties them to outcomes like customer…
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Operating a Service Alliance: Cadence & Artifacts
Why alliance cadence decides outcomes Executives set the tempo, and the tempo sets the outcome. A service alliance succeeds when partners run on a visible operating rhythm that drives decisions, delivery, and improvement. The cadence makes collaboration predictable. The artifacts make collaboration auditable. Together, cadence and artifacts reduce ambiguity, shorten decision cycles, and protect value…
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Joint Service Proposition Canvas
Why do leaders need a Joint Service Proposition now? Ecosystem leaders face revenue pressure, rising expectations, and fragmented partner execution. Buyers expect connected experiences across channels, brands, and service moments. A Joint Service Proposition aligns multiple organisations to deliver one coherent promise, one measurable outcome, and one operating rhythm. The canvas turns scattered partnership ideas…
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Partner Onboarding Playbook
Why partner onboarding decides ecosystem value Executive teams want ecosystem revenue to scale without friction. Partner onboarding sets the tone, defines the rules, and accelerates time to joint value. Strong onboarding aligns strategy, data, process, and brand experience across legal entities that never share a single org chart. Weak onboarding creates duplicate effort, rework, and…
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Marketplace vs Monolith: Control vs Reach
Who needs this decision now? Executives face the same architectural fork each year. Marketplace operators promise growth through other people’s audiences. Monolithic builders promise control through tight integration and closed loops. Customer Experience and Service leaders must translate that choice into service quality, operating cost, risk posture, and brand equity. The trade looks simple. The…
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Channel Conflict vs Coopetition
What do executives mean by channel conflict and coopetition? Leaders use channel conflict to describe disputes among route-to-market partners whose actions undermine each other’s sales, margin, or market share objectives. In practical terms, conflict emerges when a manufacturer, distributor, or retailer perceives that another participant’s tactics prevent it from meeting its own goals. Classical marketing…
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Risk, Compliance, and SLAs in Partnerships
Why risk, compliance, and SLAs must lead ecosystem strategy Partnership leaders shape outcomes when they treat risk, compliance, and service level agreements as the spine of the ecosystem, not an afterthought. Executive teams often move fast to unlock capability, coverage, or cost advantages through partners. The same teams stumble when exposure, accountability, and service expectations…
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Identity/Context Handoff Across Partners
Why does identity and context handoff decide multi-partner CX success? Leaders run multi-partner ecosystems to meet customer expectations, but identity breakdowns create friction that customers feel instantly. Identity and context handoff is the controlled transfer of who the customer is and what is happening in their journey between parties. Good handoff preserves authentication, authorisation, and…
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APIs, Integration Patterns, and Data Contracts
Why do APIs set the pace for Customer Experience transformation? APIs connect channels, data, and services so customers get fast, consistent outcomes across every touchpoint. Well designed interfaces shorten cycle times, improve reliability, and unlock reuse across the ecosystem. Executives use APIs to decouple change, which means teams can ship improvements without breaking critical journeys.…
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Platform Thinking for Services
Why do services need platform thinking now? Leaders face a structural shift. Digital networks concentrate demand, compress cycles, and reward orchestrators that turn services into scalable exchanges. Platform thinking reframes a service not as a linear process but as a managed marketplace of interactions among customers, employees, partners, and data. In contrast to pipeline operations,…
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Build, Buy, Partner: Strategic Choice Framework
Why do CX leaders need a build–buy–partner decision today? Executives face a simple choice with complex implications. Leaders either build capabilities internally, buy them via acquisition or technology procurement, or partner to access them through an ecosystem. Transaction Cost Economics defines this as choosing the most efficient governance structure for a given activity once coordination,…
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Compliance Scorecard: Privacy, Safety, Accessibility
What is a compliance scorecard for privacy, safety, and accessibility? Leaders use a compliance scorecard to quantify how well an organisation protects personal data, reduces harm, and enables inclusive access across products and services. The scorecard turns abstract obligations into measurable controls. Privacy defines how an entity collects, uses, stores, and deletes personal information under…
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Case Compendium: Inclusive Service Wins
Why inclusive service belongs on the CEO agenda Executives set ambition. Executives also set the pace. Inclusive service earns growth by removing barriers that keep valuable customers out. One in six people worldwide lives with a disability, which represents about 1.3 billion customers who encounter friction in everyday services.¹ This market is not niche. It…
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Impact Dashboard: People, Planet, Profit
Why do leaders need an impact dashboard that speaks people, planet, and profit? Executives want one view of truth that connects customer experience to environmental and financial outcomes. A well designed impact dashboard translates activity into outcomes and outcomes into decisions. It aligns operating data, sustainability disclosures, and customer signals in a single structure that…
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Supplier Code of Conduct & Audits
Why do leading enterprises operationalise supplier conduct now? Executives face a simple reality: customers judge brands by the behaviour of their suppliers. A Supplier Code of Conduct sets explicit expectations for labour, environmental, and ethical practices, and audits verify that suppliers meet those expectations in practice. A clear Code plus a disciplined audit program reduces…
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Change Management for Responsible Upgrades
Why responsible upgrades matter now? Executives set the pace for upgrades that customers feel, employees absorb, and the planet pays for. Responsible upgrades align technology modernisation with customer experience, risk control, and sustainability outcomes. The discipline connects change management with responsible design so organisations capture value without creating hidden costs in trust, waste, or emissions.…
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Low-Carbon Journey Patterns
What are “low-carbon journey patterns” and why should CX leaders care? CX teams design journey patterns to guide customers through tasks such as paying a bill, getting support, or filing a claim. Low-carbon journey patterns optimize these journeys for minimal greenhouse gas emissions without sacrificing experience quality. This approach treats carbon as a first-class design…
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Accessibility: Compliance vs Experience
Why does accessibility still stall at compliance checklists? Executives approve accessibility budgets, teams ship compliant features, and customers still struggle. Compliance secures a floor, not a ceiling. WCAG conformance reduces legal exposure and systemic barriers, but it cannot guarantee task completion, customer trust, or repeat use.¹ Leaders who treat accessibility as a customer experience discipline,…
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Greenwashing vs Real Impact in Services
Why does greenwashing persist in service industries? Service brands sell promises, not products, which makes environmental claims harder to verify and easier to inflate. Regulators call out “vague, misleading or unsubstantiated” claims as greenwashing, and they increasingly penalise it under consumer law.¹ In Australia, both the ACCC and ASIC have intensified enforcement, publishing practical tests…
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Risk Registers and Ethical Guardrails
What is a risk register in modern CX and why should leaders care? Executives use a risk register to catalogue specific risks, assign ownership, estimate likelihood and impact, and track treatments across the service lifecycle. A risk register makes risk visible and actionable, which improves governance and speeds decisions in Customer Experience and Service Transformation.…
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Privacy, Safety, and Duty of Care Controls
Why do privacy, safety, and duty of care matter to service transformation? Executives drive transformation by building trust. Trust forms when digital services protect privacy, prevent harm, and uphold a clear duty of care to customers, employees, and communities. Privacy describes how an organization collects, uses, shares, stores, and deletes personal information. Safety covers how…
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Sustainable Service Standards & Certifications
Why sustainable service now sets the competitive baseline Executives set the tone when they choose service standards that protect customers and the planet. Strong standards reduce risk, align teams, and prove progress to regulators and investors. Sustainable service means that customer operations deliver fair outcomes, respect human and environmental limits, and publish performance transparently. This…
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Environmental Footprint of Service Ops
Why should service operations measure their environmental footprint? Service leaders face rising pressure from boards, customers, and regulators to prove that service operations create value with less environmental cost. Executives must treat environmental performance as a core service quality attribute, not an afterthought. Service operations include contact centres, field service, digital channels, and the enabling…
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Inclusion-by-Design: Accessibility and Equity
Why do leaders need accessibility and equity baked into service design now? Executives face a simple equation. Inclusive services win customers, reduce risk, and sharpen efficiency. The scale of need is not marginal. The World Health Organization estimates that 1.3 billion people, or one in six globally, live with significant disability.¹ Digital, physical, and service…
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Agility Benchmark: Lead Time, Throughput, Quality
What is an agility benchmark and why should executives care? Executives set an agility benchmark to compare how fast, how much, and how well their service organisation delivers value. The benchmark anchors three core flow metrics: lead time, throughput, and quality. Lead time measures elapsed time from request to fulfilment. Throughput measures completed work per…
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Experiment Readouts: Templates & Anti-Patterns
Why do experiment readouts make or break service transformation? Leaders sponsor experiments to reduce uncertainty, not to admire dashboards. An effective experiment readout converts raw signals into clear decisions, aligns teams on the next action, and preserves learning so future teams do not repeat old mistakes. High performing organizations treat readouts as a product: they…
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Run-Stop-Change: Quarterly Portfolio Review
Why does a quarterly portfolio review matter right now? Executives face fractured change. Budgets fragment across initiatives. Customers feel the seams. A quarterly portfolio review creates shared truth about value, risk, and capacity so leaders can stop the wrong work, double down on the right work, and sequence the rest with confidence. Evidence-Based Management defines…
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Change Injection Without Whiplash
What is “change injection” in a service context? Leaders inject change to alter customer outcomes on purpose, with speed, and with control. Change injection is the deliberate introduction of new processes, tools, and behaviors into customer operations to raise service quality and reduce cost to serve. The unit of change can be a policy shift,…
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Pilot-to-Scale Playbook
What problem are leaders really solving? Executives pursue pilots to prove value fast. Pilots validate desirability, feasibility, and viability in a safe sandbox. The problem appears solved when the demo works. The real problem begins after the demo. Organizations must repeat the result across more users, more channels, and stricter controls without blowing up cost…
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2-Week Service Sprint Template
Why run a two-week service sprint now? Leaders face stalled transformation roadmaps while customers expect faster, simpler service. A two-week service sprint compresses discovery, design, delivery, and measurement into a single operating cycle that creates momentum and proof of value. Scrum defines a sprint as a fixed timebox to build a usable increment, which fits…
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MVP vs MLP (Lovable): What to Ship First
Why does the MVP vs MLP decision matter for service outcomes? Executives set trajectory when they choose what to ship first. The first release anchors customer expectations, shapes internal delivery habits, and influences how quickly a service learns from the market. Leaders who ship a Minimum Viable Product pursue validated learning with the smallest effort…
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Agile vs Ad Hoc: Governance Matters
Why do leaders confuse agility with ad hoc activity? Leaders conflate agility with ad hoc activity when pace becomes the only visible metric. Teams move quickly, but without governance the work lacks a clear definition of value, agreed decision rights, or a traceable path from intent to outcome. This confusion drains trust, increases rework, and…
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Service Kanban: WIP, Classes of Service, SLAs
Why should service leaders care about Service Kanban now? Service operations face volatile demand, fragmented channels, and rising expectations. Leaders need a simple control system that makes work visible, constrains overload, and aligns effort to customer promises. Service Kanban provides that control. It visualizes flow, limits work in progress, and uses explicit policies to prioritize…
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Experiment Design in Service Contexts
Why do service leaders need disciplined experiment design now? Executives face volatile customer expectations and rising operational complexity. Teams deploy features, scripts, and policies quickly, yet many changes underperform in production. Leaders reduce that risk when they treat each change as a falsifiable hypothesis and evaluate it through controlled experiments. Well-designed experiments separate signal from…
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User Story Patterns for Service Work
Why do user story patterns matter in service work? Leaders standardize how teams talk about work to unlock speed, quality, and accountability. Service operations handle requests, incidents, journeys, and compliance tasks that do not fit classic product backlogs. Teams that adopt service-ready user story patterns create a common grammar that captures customer intent, operational constraints,…
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Cadence and Governance for CX Agility
Why do cadence and governance decide CX agility? Cadence sets the rhythm for how customer experience teams plan, test, and learn. Governance defines the rules that make that rhythm safe, consistent, and scalable. Together they create a repeatable operating system that lets leaders move quickly without losing control. High performing service organizations pair short learning…
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Hypotheses, Backlogs, and Service Outcomes
Why do hypotheses belong in every service transformation? Leaders improve services when they treat change as a set of testable bets. A hypothesis frames a belief about value, defines a measurable signal, and anchors the smallest slice of work that can prove or disprove the idea. This approach reduces waste, speeds learning, and aligns teams…
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Hypotheses, Backlogs, and Service Outcomes
What is a hypothesis in service transformation? Leaders treat a hypothesis as a clear, testable belief about how a change will improve a customer or operational outcome. A good hypothesis names the user, the problem, the proposed change, and the expected outcome. It creates a contract for learning that teams can validate with evidence, not…
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Agile vs Waterfall for Services
What problem are service leaders actually trying to solve? Service leaders face a dual mandate. They must reduce risk in regulated environments while speeding value delivery to customers who expect continuous improvement. Agile and Waterfall offer distinct governance models for this tension. Agile is an iterative method that delivers value in small increments with frequent…
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Participation Metrics: Engagement, Diversity, Depth
What do “participation metrics” actually measure? Leaders measure participation to see who shows up, how they contribute, and what value co-creation generates. Participation metrics track engagement, diversity, and depth to give an evidence base for service innovation. Engagement counts the volume and frequency of interactions across channels and moments in a journey. Diversity records the…
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Case Library: Co-Creation Wins and Misses
What is co-creation, really? Executives define co-creation as a structured approach to designing products and services with customers, partners, and employees to generate mutual value. Co-creation differs from feedback collection because participants influence problem framing, solution generation, and testing. Research summarises co-creation as a family of methods that import outside knowledge into innovation programs and…
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Signal-to-Noise: Validating Co-Creation Inputs
Why does validation make co-creation strategic rather than cosmetic? Executives want co-creation to surface opportunity, not opinion. Co-creation brings customers, frontline staff, and partners into the design of services to accelerate relevance and reduce waste. Validation converts raw input into evidence by separating signal from noise and by quantifying reliability. The discipline matters because human…
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Beta Program Management Kit
Why does every transformation need a disciplined beta? Leaders ship change, not slides. A disciplined beta program turns strategy into learning and risk into signal. A beta program is a structured market trial that recruits real users, exposes them to a near-final product or service, and captures evidence to decide whether to scale, pivot, or…
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Prototype-to-Pilot Handoff Checklist
Why do prototypes stall when they meet real operations? Executives approve bold proofs of concept, yet too many stall when they enter pilots that must run in the real world. Leaders risk sunk cost, damaged credibility, and confused teams when the handoff from prototype to pilot lacks clear ownership, risk controls, and measurable outcomes. Independent…
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Listening Tours vs Usability Labs
Why do leaders confuse listening tours with usability labs? Executives chase insight but often mix up two very different instruments. A listening tour gathers narrative intelligence from stakeholders across the organisation to surface themes about culture, priorities, and operational friction. A usability lab examines how real users complete defined tasks with a product or service…
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Focus Group vs Field Co-Design: When to Use Which
What do we mean by “focus group” and “field co-design”? Executives need clean definitions before they choose a method. A focus group is a moderated discussion with recruited participants who share reactions to prompts, concepts, or experiences in a group setting. The method seeks interaction effects, since participants build on each other’s comments and surface…
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Feedback Instrument Design: Tasks, Prompts, Scales
Why does feedback instrument design decide your program’s fate? Executives fund programs, but instruments decide whether those programs look like wins or losses. A feedback instrument is the structured set of tasks, prompts, and scales used to capture customer or employee input for a decision. When instruments fit the context, you get signal. When they…
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Service Prototyping Methods: Low to High Fidelity
Why does prototyping matter in service transformation? Service leaders reduce risk when they test ideas before scaling. Prototyping creates quick, learnable versions of a proposed service and exposes failure points early. Teams use prototypes to validate customer value, feasibility, and operational viability without committing full budgets or long timelines. In service contexts, prototypes span scripts,…
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Recruitment, Incentives, and Ethics in Co-Creation
What is co-creation and why does it change CX delivery? Co-creation brings customers, employees, and partners into the design and delivery of services. The practice treats users as informed contributors who shape propositions, workflows, and policies. Leaders use co-creation to reveal unmet needs, reduce waste, and accelerate adoption. Co-creation differs from traditional research because participants…
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Experiment-Driven Design: From Insight to Concept
Why should service leaders shift from opinion to evidence? Executives face decision risk when ideas move from research to concept without real validation. Leaders invest in features, channels, and service models that customers never adopt. Experiment-driven design changes this pattern. Teams frame assumptions as hypotheses, test them with real users, and let evidence guide scope…
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Personas vs Jobs-to-Be-Done in Co-Creation
Why do executives still debate personas vs Jobs-to-Be-Done? Executives weigh personas against Jobs-to-Be-Done because both claim to improve relevance, yet they operate at different layers of understanding and decision-making. Personas describe who a segment represents and how that segment behaves in context. Jobs-to-Be-Done describes why a customer acts by focusing on the progress a customer…
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Risk & Compliance Scorecard for Automation
Why do CX leaders need a risk and compliance scorecard for automation? Executives face a dual mandate. Leaders must scale automation to reduce cost-to-serve while strengthening compliance and customer trust. Many programs move fast without guardrails, which increases exposure to privacy breaches, biased decisions, and operational disruption. A risk and compliance scorecard gives decision makers…
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Why Co-Creation Beats Inside-Out Design
What is co-creation and why should leaders care? Executives face a common problem. Traditional, inside-out design optimizes for internal constraints, not for customer value. Co-creation solves this by inviting customers to shape value propositions, journeys, and operating models as equal partners. Co-creation is the structured involvement of customers in discovery, design, and delivery to produce…
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Case Study: 40% Email Deflection via Triage AI
What problem did the service organisation need to solve? A national services organisation faced a rising email backlog that drove missed SLAs, rising cost to serve, and low agent morale. Incoming demand outpaced staffing. Customers waited days for simple updates. Leaders lacked visibility into intent, priority, and risk across email channels. Manual triage created inconsistency…
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Automation Value Model: Containment, AHT, NPS
Why do CX leaders need a unified automation value model now? C-level executives face a simple mandate. Reduce cost to serve while lifting customer trust. Automation delivers on both when leaders measure the right things in the right order. An automation value model that aligns Containment, Average Handle Time, and Net Promoter Score gives executives…
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Service Recovery with Smart Automation
What is service recovery with smart automation? Service leaders define service recovery as the structured response to a customer-impacting failure that restores confidence, resolves the issue, and protects lifetime value. Smart automation applies rules, analytics, and AI to detect failures, triage root causes, orchestrate workflows, and deliver timely, human-calibrated remedies across channels. The goal is…
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Proactive Alerts and Next-Best-Action Playbook
Why should leaders hardwire proactive service and next-best-action into 2026 plans? Executives face rising service costs, impatient customers, and tightening privacy enforcement. Leaders who treat customer service as a strategic engagement channel outperform peers on cost and loyalty by shifting from reactive case handling to proactive alerts and next-best-action decisioning. McKinsey analysis shows AI-enabled customer…
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Conversation Flow Templates for Chat/Voice
Why do conversation flow templates matter now? Leaders demand service that is fast, personal, and reliable across every channel. Conversation flow templates give contact centers a reusable blueprint for how chat and voice interactions should start, gather context, resolve, and hand off without friction. Well-structured flows reduce handling time, raise first contact resolution, and protect…
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Narrow AI vs General AI in Service
Why the narrow vs general AI distinction matters in service Executives face a choice between proven narrow AI that targets specific tasks and aspirational general AI that aims to match human versatility. This choice shapes service strategy, operating cost, and risk posture. Narrow AI optimizes customer journeys by automating classification, retrieval, routing, summarization, and recommendation…
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Service Knowledge as a Graph
What is a “service knowledge graph” in plain terms? Leaders define a service knowledge graph as a connected representation of people, processes, policies, systems, and service events that an organization uses to answer questions and automate decisions. A knowledge graph stores entities as nodes, relationships as edges, and attributes as properties that give context. This…
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Human-in-the-Loop Controls and Guardrails
Why do human-in-the-loop controls matter right now? Leaders face a new operational reality where AI can accelerate service outcomes and also magnify risk. Executives need a model for human-in-the-loop controls that puts people in charge of automation without slowing the business. Human oversight reduces model error, surfaces bias early, and protects customers when systems behave…
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Automation Stack: RPA, Orchestration, and AI
What do executives actually mean by an “automation stack”? Leaders use the term “automation stack” to describe a layered capability that combines Robotic Process Automation, process orchestration, and applied AI to execute work end to end. The stack aligns people, policies, data, and platforms to remove manual effort, enforce controls, and accelerate outcomes. RPA automates…
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Automate After You Simplify: A First Principle
Who needs this principle in 2025? Executives run growth, cost and risk agendas that compete for attention. Leaders in Customer Experience and Service Transformation must choose levers that move outcomes without creating technical debt or customer pain. The first principle is simple. Teams should simplify before they automate. This principle protects customer outcomes, improves operational…
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Experiment Design: Channel Mix A/B Framework
Why do executives need a channel mix A/B framework now? Leaders face rising acquisition costs, signal loss from privacy controls, and pressure to prove incremental impact across paid, owned, and earned channels. A disciplined channel mix A/B framework lets an enterprise isolate causal lift, compare channels on a common outcome, and reallocate budget toward the…
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Benchmark: App Store Ratings vs CSAT
Why compare App Store ratings with CSAT? Executives compare App Store ratings and Customer Satisfaction Score to understand product health and service quality. Leaders often assume a high star rating signals high satisfaction. The assumption looks tidy. Reality gets messy. App Store ratings reflect public sentiment from a subset of users in a marketplace. CSAT…
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Measuring Digital Adoption & Containment
Why measure digital adoption and containment in the first place? Leaders set strategy by measuring what customers actually do. Digital adoption shows how many customers start and complete tasks in digital channels. Containment shows how many of those tasks resolve without escalation to assisted service. These twin measures tell a service organization whether digital is…
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Deflect to Delight: Smart Self-Service Flows
Why should leaders treat deflection as a growth play, not a cost play? Executives often chase deflection to cut volume. Customers chase resolution to get time back. Smart self-service aligns both incentives. When leaders design self-service to solve the full job, deflection becomes delight. Digital journeys reduce avoidable contact, protect margins, and return human capacity…
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Launching a Digital Concierge
What is a digital concierge and why does it matter now? A digital concierge simulates a knowledgeable service host who guides customers to outcomes across channels. The unit listens, understands intent, retrieves the right action, and completes the task end to end. Executives use the concept to unify self-service, orchestration, and assisted service into one…
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Journey-Led Channel Roadmap
Why do leaders need a journey-led channel roadmap now? Executives face rising customer expectations, shrinking patience, and complex channel sprawl. Leading firms use customer journeys as the backbone for channel decisions because journeys concentrate investment on the moments that create value. Research links experience quality to revenue expansion through higher retention, cross-sell, and wallet share.¹…
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App vs Web vs Messaging: Choosing Your Primary
Why does channel primacy matter now? Executives choose channel primacy to concentrate investment, simplify governance, and accelerate measurable outcomes. A primary channel anchors design, data, and delivery decisions. The alternative is diffusion: duplicated roadmaps, fractured signals, and rising service costs with unclear ROI. Mobile adoption, changing privacy rules, and the reconfiguration of app stores and…
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Avoiding Channel Cannibalization
What is channel cannibalization in modern service models? Executives define channel cannibalization as one channel siphoning demand or margin from another without growing total value.¹ In customer experience and service transformation, this risk increases when digital service models launch rapidly without clear roles, pricing logic, or measurement guardrails. Channel conflict emerges when incentives push units…
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Mobile-First Service UX Patterns
Why mobile-first service design now? Executives face mobile-dominant customer behavior and unforgiving expectations. Leaders cannot afford fragmented flows, slow load times, or hidden actions. The market has already moved. Google indexes and ranks primarily from the mobile version, which means mobile UX quality now drives findability and growth.¹ Mobile devices also generate the majority share…
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Designing Self-Service Portals That Get Used
What is a self-service portal in 2025, and why does adoption lag? Executives define a self-service portal as a digital front door where customers find answers, complete tasks, and manage requests without agent intervention. The promise is simple, the execution is not. Customers still abandon portals when navigation hides answers, content feels stale, or escalation…
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Identity, Consent, and Context Handover
Identity, Consent, and Context Handover Why do identity, consent, and context handover matter in modern service models? Leaders run headlong into fragmentation when identity, consent, and context handover are treated as separate projects. Customers notice the seams when a chatbot cannot see purchase history, when a human agent repeats authentication, or when a mobile app…
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Reference Architectures for Digital Services
Reference Architectures for Digital Services Why do reference architectures matter in Customer Experience and Service Transformation? Leaders use reference architectures to speed decisions and reduce risk. A reference architecture is a validated blueprint that shows how capabilities, components and integration patterns fit together to deliver a repeatable digital service model. It codifies proven choices so…
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Channel Strategy vs Channel Proliferation
Why does channel strategy beat channel proliferation? Executives face a simple choice. Leaders choose a clear channel strategy. Laggards add channels. A channel strategy defines the outcomes, roles, guardrails, and economics for how customers engage across phone, digital, and human channels. Channel proliferation spreads scarce investment across ever more touchpoints without a coherent design. The…
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ROI Calculator: Cost-to-Serve vs Experience Gains
Why calculate ROI on customer experience and cost-to-serve? Executives demand clarity on value creation. An ROI model that links cost-to-serve reductions with experience gains gives boards a single language for growth, efficiency, and risk. Customer experience describes how customers perceive interactions across their lifecycle, while cost-to-serve quantifies all direct and indirect costs required to fulfill…
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Case Study: 30% AHT Reduction Without NPS Loss
Executive summary that answers the board’s first question Leadership cut Average Handle Time by 30 percent in a complex, multi-channel contact center while holding Net Promoter Score flat. The program focused on process re-engineering, guided workflows, and after-call work automation. Average Handle Time, or AHT, measures the total duration of a customer interaction including talk…
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Baseline and Uplift: Measuring Process Changes
What does a credible baseline look like in service operations? Leaders set a credible baseline by defining the starting level of performance before a process change occurs. A baseline anchors every uplift calculation. Good baselines use stable time windows, consistent data capture, and clear operational definitions. The baseline must reflect normal operating conditions, not an…
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Designing Escalation Paths Without Friction
Why do escalation paths create friction in the first place? Leaders design escalation models to protect quality, speed, and cost. Customers experience those models as handoffs, delays, and repeated explanations. Service organizations often treat escalation as a control mechanism rather than a customer outcome mechanism. The result is friction. Research on the Customer Effort Score…
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Handoff Reduction Playbook
Why do handoffs break experiences and margins? Executives face a simple truth: every unnecessary handoff creates friction, delay, and risk. Customer journeys degrade when work baton-passes across functions or channels without clarity, context, or continuity. Research across safety-critical environments shows that handoff failures drive a large share of communication errors, which is a useful proxy…
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Kaizen Event Template for Service Teams
Why do service teams need a Kaizen event template? Service leaders face scattered workflows, hidden handoffs, and inconsistent customer outcomes. A clear Kaizen event template aligns the team on one problem, one method, and one set of measures. The template standardizes how you frame a challenge, capture customer demand, surface waste, test improvements, and lock…
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Process Rearchitecture vs Automation: Pick the Order
Why does the order between rearchitecture and automation matter? Executives pick the order and set the outcome. When organisations automate a broken process, they lock in waste and risk. When they rearchitect first, they remove friction, clarify decisions, and then let automation scale the new design. The sequence drives cost, experience, and control profiles for…
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When Lean Hurts CX: Over-Optimization Traps
Why do highly efficient operations still frustrate customers? Leaders chase efficiency to remove waste and reduce cost. Customers judge value by ease, clarity, and outcomes. This tension creates an over-optimization trap where Lean wins on paper but loses in the experience. Lean thinking defines value as what the customer will pay for and removes non-value…
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From SOP to Playbook: Standardizing Service Work
Why do leaders move from SOPs to service playbooks? Leaders move from static Standard Operating Procedures to living service playbooks because service work changes faster than documents do. Playbooks translate intent into coordinated actions across teams, channels, and systems. Playbooks embed customer journeys, decision rules, and guardrails in one place that people can actually use.…
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Control Charts & Defect Reduction in CX Ops
Why do control charts matter in customer experience operations? CX leaders face rising interaction volumes, complex omnichannel journeys, and pressure to cut repeat contacts without harming satisfaction. Control charts give CX operations a disciplined way to separate normal process variation from true defects that customers feel. A control chart is a time series of a…
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Queueing, SLAs, and Flow: Designing for Throughput
Why do queues decide customer experience and cost? Queues govern how customers wait, how teams work, and how money moves. Leaders who treat queueing as a core design variable reduce delay, stabilize service levels, and lift throughput without throwing headcount at the problem. Queueing describes how arrivals meet capacity over time. When arrivals exceed effective…
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Value Stream Mapping for Services
Why value stream mapping belongs in service transformation Executives confront a paradox in services: customer expectations rise while process complexity multiplies. Value Stream Mapping helps leaders see the end-to-end flow of work, information, and decisions that create or degrade customer value. The method visualizes how requests move from demand to delivery, exposes delays and handoffs,…
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Service Waste and Variation: A Lean Primer
Why does service waste undermine growth in CX and operations? Leaders face rising demand, rising complexity, and rising cost. Service organisations carry hidden waste in the form of delays, rework, handoffs, and avoidable customer contacts. Lean defines waste as any activity that consumes resources but does not add value as defined by the customer. When…
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Validation Checklist: Blueprint Completeness & Usability
Why validate a service blueprint before you scale? Leaders ship better services when teams validate the blueprint for completeness and usability before investment. A service blueprint is a structured visualization of the customer journey, the frontstage and backstage actions, the support processes, and the evidence that customers perceive as part of the experience. Service blueprinting…
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Case Study: Redesigning Claims Support with Blueprinting
Why did claims support stall in the first place? Claims leaders faced an all-too-familiar triad of pain. Customers waited for updates, frontline teams chased information across siloed systems, and leaders lacked a stable view of failure points. Service complexity multiplied every handoff. Customers felt the burden as effort. Research shows that reducing customer effort is…
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Measuring Blueprint Impact: Lead vs Lag KPIs
Why do service blueprints demand both lead and lag KPIs? Executives design service blueprints to orchestrate how customers and teams move through an experience. Leaders then ask a fair question: how do we prove the blueprint works. The answer pairs leading indicators, which signal what is likely to happen, with lagging indicators, which confirm what…
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Service Recovery Redesign Using Blueprints
What is service blueprinting, really? Service blueprinting is a visual mapping method that shows how a service works end to end, including people, policies, technology, and handoffs. In a blueprint, customer actions sit at the top. Frontstage actions, which customers can see, sit beneath. Backstage actions, which customers never see, sit below a line of…
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Prioritizing Fixes from a Blueprint
What is service blueprinting, and why does prioritization matter now? Executives use service blueprinting to visualize how customers, employees, and systems interact across a journey. A blueprint maps frontstage actions, backstage processes, support systems, and evidence, which turns vague pain points into observable failure modes and improvement opportunities.¹ When organizations stand up a blueprint, they…
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Workshop Playbook: 2-Day Blueprint Sprint
What is a Blueprint Sprint and why does it matter now? A Blueprint Sprint compresses service blueprinting, journey mapping, and rapid validation into a focused two-day workshop that unblocks decisions and aligns executives, operations, and technology around one shared view of the service. A service blueprint is a structured map of how a service works…
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What Is a Service Ecosystem?
Why should leaders care about service ecosystems now? Executives face growth constraints that product tweaks cannot solve. A service ecosystem offers a wider lens for scaling value creation across partners, platforms, and customers who co-produce outcomes. In practice, a service ecosystem is a network of actors that integrate resources through shared rules, interfaces, and incentives…
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Partner Scorecard: Value, Risk, Compliance
Why do partnerships need a scorecard that leaders actually use? Executives lead ecosystems that create customer value, carry nontrivial risk, and sit under growing compliance scrutiny. A partner scorecard gives leaders a shared instrument to quantify value creation, track risk exposure, and evidence compliance across the lifecycle of a relationship. The scorecard translates strategy into…
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Self-Service, Assisted and Hybrid: A Taxonomy
Why define a service taxonomy now? Executives face a crowded vocabulary across customer service and experience. Teams use terms like self-service, assisted service, and hybrid service loosely, which blurs accountability and slows investment. A clear taxonomy reduces ambiguity, anchors metrics, and provides a common operating picture across digital, contact centers, and retail. Research shows most…
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Operating Model Levers: People, Process, Tech, Data
Why do operating model levers decide customer outcomes? Executives set strategy, but operating model levers decide whether customers feel the value. An operating model is the set of structures, processes, and governance that turns strategy into performance. People, process, technology, and data act as the four primary levers in that system. When leaders tune these…
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What Is Responsible Service Design?
What do we mean by “Responsible Service Design”? Responsible service design integrates human-centred design, sustainability, ethics, accessibility, data stewardship, and measurable outcomes into the way services are conceived, delivered, and continually improved. Leaders use responsible service design to reduce harm, increase equity, and create resilient value across the customer journey, the operating model, and the…
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A/B/n for Journeys: Units, Power and Bias
Why does A/B/n inside customer journeys need its own playbook? Customer leaders run A/B/n tests to choose messages, flows, or service treatments. Journey tests differ from simple page tests because exposure spans channels, time, and decisions. A journey unit can be a person, an account, a household, or a session. This choice shapes power, bias,…
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Co-Creation Session Runbook
Why co-creation matters in enterprise CX Executives engage customers to reduce risk and accelerate value. Co-creation is a structured method where customers, employees, and partners jointly define problems, generate options, and select solutions that create shared value. Practitioners frame co-creation as a shift from designing for users to designing with them, which raises relevance and…
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Automation Myths: Bots Replace People
Why does the “bots replace people” narrative persist? Executives hear stark headlines and assume automation equals headcount cuts. Leaders then frame AI programs as cost plays rather than service reinvention. This assumption narrows the design space and locks value into short-term savings. Research shows a more complex reality. Global surveys predict rising task automation, with…
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Intent, NLU and Policy: The Routing Brain
What do “intent,” “NLU” and “policy” actually mean in CX? Leaders define intent, natural language understanding, and policy as the core logic that converts raw customer language into the next best action. Intent captures the customer’s goal in a short label. Natural language understanding is the capability that extracts that goal and any entities from…
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What Counts as Service Automation?
Why does service automation matter right now? Leaders face a simple reality: customers value outcomes delivered faster, cheaper, and with fewer errors. Service automation uses software to perform tasks, decisions, and interactions that would otherwise require people. Well-executed service automation reduces handling time, improves consistency, and frees specialists to focus on exceptions and empathy. The…
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What Is a Digital Service Model?
What is a digital service model? Leaders define a digital service model as the system that delivers a complete service outcome to customers using software, data, and people working in a coordinated way. The model explains how a service creates value, how requests flow across channels, and how the organization measures and improves performance. Public…
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Process vs Journey vs Service: Where Each Fits
Why do leaders confuse process, journey and service? Executives conflate process, journey, and service because each describes flow, but at different altitudes. Process describes how work moves through an enterprise. Customer journey describes how a person experiences value across interactions. Service describes the structured delivery of value that combines people, technology, policies, and channels. Treating…
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When Blueprints Fail: Over-Detail vs Actionability
What is a service blueprint and why do leaders still rely on it? Leaders use a service blueprint to map how a service works across channels, roles, systems, and support processes. A blueprint shows the frontstage experience that customers see and the backstage operations that enable delivery. This visual model helps teams align on who…
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Blueprints Are Not Process Maps: Common Pitfalls
Why executives confuse blueprints with process maps Leaders conflate service blueprints with process maps because both depict sequences of work. Similar visuals mask very different intents. A process map codifies activities and decision points that move work from start to finish within or across teams. A service blueprint visualizes how an organization orchestrates people, channels,…
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Tooling the Blueprint: Miro, BPMN, and Diagram Conventions
Why do service blueprints fail without diagram discipline? Leaders expect service blueprints to expose friction, align teams, and speed delivery. Teams often get a mural of boxes instead. The blueprint lacks shared notation, so reviewers infer different meanings from the same symbol. Work stalls because the diagram is not computable by people or machines. Executives…
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From Current-State to Future-State: Redesign Mechanics
Why do leaders stall between today’s service reality and tomorrow’s ambition? Executives face a recurring problem. Teams see pain in the current-state service, yet leaders cannot align on a repeatable way to move to a scalable future-state. Fragmented toolkits, unclear standards, and disconnected delivery rhythms slow progress. A service blueprint defines how value flows across…
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Swimlanes, Evidence, and Support Processes: A Notation Guide
Swimlanes, Evidence, and Support Processes: A Notation Guide What Is a Swimlane and Why Does It Matter in Service Blueprinting? A swimlane is a visual structure used to clarify who does what in a service blueprint. It divides the service journey into parallel tracks representing different roles, departments, or systems. Each lane traces the flow…
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How to Build a Blueprint: Layers, Lanes, and Links
What is a service blueprint and why should executives care? Executives use a service blueprint to make an invisible service visible and controllable. A blueprint is a structured map of how a service works across customers, staff, systems, and policies, with clear cause-and-effect links between what users experience and what the organisation does behind the…
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Frontstage/Backstage: A Shared Language for CX Ops
What is “frontstage/backstage” and why does it clarify CX work? Customer Experience leaders need a crisp way to describe what customers see and what makes that experience possible. Frontstage refers to every visible touchpoint in a journey. Backstage refers to the processes, policies, systems, and people that enable those touchpoints. Service design formalised the split…
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How Journey Mapping Works: Step-by-step mechanics
What is a customer journey map and why does it matter? Customer leaders treat a journey map as a clear picture of how a customer pursues a goal with your organisation. A customer journey map is a visualisation of the steps, perceptions, emotions and pain points a person experiences to accomplish a defined outcome.² It…
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How AI can help you cut staff churn in the contact centre in 2026
Smartly applied, this groundbreaking technology will improve employee retention while delivering a better experience for your customers Are whip-rounds and farewell morning teas an all-too-common feature on the calendar in your contact centre? If the answer is yes, you’re far from alone. A high staff churn rate has long been this sector’s sine qua nom,…
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Customer Science launches AI tool to boost contact centre accuracy
Customer Science has launched Knowledge Quest, an AI-powered knowledge management tool aimed at supporting Australian contact centres by providing access to accurate, real-time information. The Knowledge Quest platform is designed to address persistent challenges in customer service related to data accessibility and accuracy within contact centres. It aims to empower service agents by ensuring immediate…
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Your contact centre is a potential goldmine – how to unlock it for 2026
Does your organisation’s contact centre provide swift, seamless service to customers whenever and however they choose to get in touch? If you’re not able to answer with a resounding ‘yes’, you’re missing a golden opportunity to build the trust and loyalty that’s become the sine qua non of every successful commercial enterprise, irrespective of the industry in…
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Human Centre Design
How human centered design can stop your business automating its way into a customer experience crisis Forgetting about your customers while you focus on process driven efficiency is a mistake that can cost Australian businesses dear. Is incorporating AI-powered automation into your operations on the agenda for your business this year? If you answered in…
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SS&C Blue Prism Partners With Customer Science in Australia
Driving the Future of Agentic AI and Intelligent Automation. SS&C Blue Prism is proud to announce our strategic partnership with Customer Science in Australia. We’re bringing together agentic AI and intelligent automation to help businesses transform operations and better serve customers. A Partnership Aligned With National Modernisation Goals. Customer Science is a leading Australian consultancy…
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Why improving customer experience in the contact centre will deliver big benefits to your business in 2026
Why improving customer experience in the contact centre will deliver big benefits to your business in 2026 Identifying and addressing sub-par customer journeys is a smart way to boost positive sentiment and spend. Does your organisation’s contact centre provide swift, seamless service to customers whenever and however they choose to get in touch? If you’re…
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Surviving and thriving in Australia’s changing aged care landscape
A comprehensive ‘operational readiness’ check can help providers get ahead of new reform. With the government affording providers extra time before the new Aged Care Act comes into force, optimising processes and practices to ensure the delivery high quality care is critical. Responsible for supporting 258,374 older individuals in their own homes and a further…
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Customer Science upgrades CX Integrator with AI & Automation
Australian businesses will now have broader access to customer experience and service transformation tools, following a major update to Customer Science’s CX Integrator program. Customer Science, a Sydney-headquartered digital transformation and customer experience consultancy, has announced the enhancement of its CX Integrator solution to include artificial intelligence (AI) and automation capabilities, business intelligence (BI) functionality,…
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Three areas where Agentic AI excels at elevating your business
Consider this a quick reference guide for what this latest form of business-oriented AI brings to the table. Agentic AI has quickly established itself as the next evolution of artificial intelligence for business. This puts it on a similar growth trajectory to the early days of Generative AI, and with it come some of the…
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Elevate the Reconciliation Process of your Business with Intelligent Document Processing (IDP)
Every organisation wrestles with the tedium of reconciliation. How can automation help yours? Reconciliation is the process of comparing and matching the transactions recorded in two or more financial records to ensure they align. This typically involves reconciling documents such as bank statements, invoices, and credit card statements, against the corresponding internal records. The goal…
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Enhancing Customer Experience in Australian Contact Centres
Customer experience (CX) in contact centres is a critical component of business success in Australia. With evolving customer expectations and technological advancements, contact centres must adapt to meet these demands. This guide explores strategies, solutions, and best practices to enhance customer experience in Australian contact centres. The Importance of Customer Experience in Contact Centres A…
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Agentic AI in the Real World
By combining LLM-powered reasoning, robust context grounding, and seamless integration with RPA workflows, UiPath positions AI agents as the next evolution of intelligent automation. Time to meet your new team member. Agentic AI represents a significant leap in automation, transforming how organisations tackle complex tasks by enabling AI agents to act as intelligent digital workers.…
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Cracking the Code: Health Industry Product Launch
Cracking the Code: Using Market Assessment and Building Viability for a Health Industry Product Launch. How comprehensive market insights fuelled a successful product launch in a competitive industry. The Challenge: Clarifying Market Positioning in a Crowded Health Sector A software development company was ready to launch a groundbreaking product in the health industry. They knew…
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What Are AI Integration Strategies for Contact Centres?
Realising the Potential of AI Integration in Contact Centres For contact centre managers, balancing high-quality customer service with operational demands is no small feat. The rise of artificial intelligence (AI) offers an opportunity to rethink how we handle the workload. AI can enhance customer experiences, streamline operations, and free up staff for more meaningful work.…
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The future of contact centres? What Human-AI collaboration might look like
Imagine calling a contact centre and rather than bracing yourself for a long hold, you hear a warm, friendly voice greet you within seconds. The agent, friendly and professional, seems to know exactly what you need before you even explain. Yet behind that voice isn’t just a person flipping through scripts and databases; it’s an…
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What to Expect When Building an AI and Automation Program: The Opportunities and Pitfalls
“So, you’re thinking about launching an AI and automation program? It’s the kind of move that can set your organisation apart in a competitive world. But with great potential comes a lot of uncertainty—what exactly can you expect as you head down this path?” Setting the Right Expectations Before you commit to any major investment,…
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Untangling the Tech for an Aged Care Provider
Managing IT upgrades can feel like juggling dozens of moving parts. For one aged care provider network, this challenge was all too real. With multiple disjointed IT initiatives — from hardware procurement to software integration and data analytics — they found it difficult to prioritise, plan, and visualise how these initiatives fit together. So, how…
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Is AI the End of RPA? Agentic Process Automation is Here.
Robotic Process Automation (RPA) has been the go-to solution for businesses aiming to streamline repetitive tasks, reduce human error, and save costs. It’s been a solid worker, diligently following rules and executing them with precision. But now, there’s a shift in the air: Agentic Process Automation (APA), backed by Generative AI, is making its entrance.…
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Introducing Customer Science Insights
Did you know that before Google became Google, it was called Backrub? And before Amazon became Amazon, it was called Cadabra. It’s so weird to think that two of today’s most epic brands could be anything other than the names we know so well. Well, in the tradition of epic name changes and brands, we’ve…
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How Can Australian Companies Improve Customer Experience (CX)?
How Can Australian Companies Improve Customer Experience (CX) In the rapidly evolving business landscape, enhancing Customer Experience (CX) has become a paramount objective for Australian companies. As competition intensifies and consumer expectations soar, businesses must adopt innovative and effective strategies to stay ahead. This blog post delves into actionable insights and strategies that Australian companies…
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The Power of CX Maturity Matrix Baseline
Navigating Success: The Power of CX Maturity Matrix Baseline In the dynamic world of business, customer experience (CX) reigns supreme. Organisations that prioritise CX consistently outperform their peers. But how do you measure and elevate CX effectively? Enter the CX maturity matrix—a strategic compass that guides organisations toward excellence. What Is a CX Maturity Matrix?…
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Best Practices for Implementing AI in Contact Centres
Ever wondered how AI could transform your contact centre? You’re not alone. Many of us are curious yet cautious about getting started with AI. We’ve been speaking to many in the industry and there’s a mix of excitement and nervousness out there. Why AI in Contact Centres? We’ve all been there. Endless hold times, repeating…
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Customer Science Group turns 10
Celebrating a Decade of Excellence with Customer Science Group. 10 Years of Transforming CX Services in Australia. A decade ago, we embarked on a journey to understand why Australia’s services were not world-leading and were often expensive to deliver, despite our abundant talent. We asked ourselves a critical question: Could we help organisations bridge the…
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Customer Journey Mapping to inform IT
Does anyone else use customer journey mapping to inform IT system requirements? Join our in-house CX Service Design expert Eric Lutley as he delves into this very question. I find this really useful, and I’m wondering how common the practice is. And in case you’re interested, here’s a quick case study: A client hired us…
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Top Strategies for Implementing a Successful Customer Experience Improvement Program
Table of Contents Understanding Your Customer’s Journey Leveraging Customer Feedback for Continuous Improvement Building a Customer-Centric Culture Utilizing Technology to Enhance Customer Experience Measuring and Analyzing Key CX Metrics Conclusion: Sustaining and Evolving Your CX Program Implementing a Customer Experience Improvement Program In today’s hyper-competitive marketplace, customer experience (CX) has emerged as a pivotal differentiator…
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How do you measure AI maturity in your organisation?
How do you measure AI maturity in your organisation? With the advent of Generative AI, the business world is changing faster than anyone had thought possible. The integration of Artificial Intelligence (AI) is fast becoming a crutch for organisations seeking to enhance efficiency, drive innovation, and gain a competitive edge. However, simply adopting AI technologies…
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How Customer Experience Consulting Can Transform Your Business
Table of Contents Understanding the Role of Customer Experience Consulting Key Benefits of Investing in CX Consulting Strategies and Tools Used by CX Consultants Case Studies: Success Stories of CX Transformation Choosing the Right CX Consultant for Your Business Conclusion: The Long-Term Impact of CX Consulting on Business Growth How Customer Experience Consulting Can Transform…
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How to use knowledge graphs and AI for automated decisions
In this article, we tackle problems relating to car insurance and show how AI Decision Intelligence can be used for making decisions about whether car insurance claims should be refused or accepted. Organisational decision-making is complex. AI Decision Intelligence (DI) is a discipline designed to help organisations enhance their decision-making capabilities by combining human-like reasoning…
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Are you still processing documents manually? Enter UiPath Document Understanding.
Are you still processing documents manually? Enter UiPath Document Understanding. Organisations are increasingly seeking innovative ways to automate tasks – particularly when dealing with paperwork. UiPath Document Understanding stands out in the Intelligent Automation toolkit, leveraging AI and ML to extract valuable insights from almost any document. It can process structured documents – such as forms, licenses and passports where…
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Mastering Customer Experience Management: Strategies for Success
Table of Contents Understanding the Core Components of Customer Experience Building a Customer-Centric Culture Leveraging Technology for Enhanced CX Measuring and Analyzing Customer Feedback Implementing Continuous Improvement Practices Conclusion: The Path to CX Mastery Mastering Customer Experience Management: Strategies for Success In today’s competitive marketplace, customer experience (CX) has emerged as a pivotal differentiator that…
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Building a Winning Customer Experience Strategy: Key Elements and Best Practices
Table of Contents Understanding the Customer Journey: Mapping and Analysis Cross-Functional Collaboration: Breaking Down Silos Always-On Listening: Capturing Real-Time Customer Feedback Leveraging Technology: Tools and Platforms for Enhanced CX Acting on Insights: Turning Feedback into Actionable Improvements Conclusion: Sustaining and Evolving Your Customer Experience Strategy Building a Winning Customer Experience Strategy: Key Elements and Best…
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ProHance Launches Partnership With Customer Science Group
Sydney, 24 June 2024 – ProHance, a new-age workplace analytics and operations enablement platform, has announced that it has partnered with Sydney-headquartered customer experience and digital transformation company, Customer Science Group, to offer ProHance’s award-winning solutions for its rapidly growing customer base across Australia and New Zealand. ProHance’s technology platform enables organisations to gain actionable…
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The Importance of Customer Experience: Why CX Matters for Your Business
Table of Contents Understanding Customer Experience (CX) The Financial Benefits of Great CX How CX Drives Customer Loyalty and Advocacy Key Components of an Effective CX Strategy Measuring and Improving Your Customer Experience Conclusion: The Long-Term Impact of Prioritizing CX The Importance of Customer Experience: Why CX Matters for Your Business In today’s hyper-competitive marketplace,…
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Streamlining Your Customer Experience
Streamlining Your Customer Experience: Outsourcing feels overwhelming. In today’s fast-paced business environment, customer service is the heartbeat of any successful enterprise. However, managing an in-house contact centre can be a complex and resource-intensive endeavour. That’s where our specialised outsourcing services come into play, offering a tailored solution to elevate your customer support model without the…
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Privacy by Design for our Digital Age
Privacy by Design for our Digital Age As Privacy Awareness Week 2024 builds momentum, led by, key organisations like the Office of the Australian Information Commissioner and Information and Privacy Commission NSW, we’re reminded of the pivotal role technology plays in helping us preserve and manage privacy. This year’s theme, “Power Up Your Privacy,” encourages…
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The Value of Local CX in Victoria
The Value of Local Customer Experience in Victoria, Knowledge and Solutions. Victoria, Australia has seen a significant rise in the demand and attention given to Customer Experience (CX) in recent years. This trend can be attributed to the state’s unique make-up. In this latest article, Rachel highlights the challenges and the solutions on offer right…
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CX Showcase 2024 Highlights
The CX Showcase is an inspiring platform where the movers and shakers of the Customer Experience and Service Industry explore how Australian Service Excellence Awards winners break conventional wisdom to better their services and Australian lives. It shares innovation that typically only judges of the CSIA awards see before being lost to the CX…
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11 Essential Steps to Ensure Cyber Resilience & Readiness
Cybersecurity has become a top priority for businesses of all sizes, as the number of attacks continues to increase. It’s essential to have proper controls and monitoring in place to identify any attempted breaches. However, this can be a daunting task, especially for large and complex organisations that need to keep track of multiple systems…
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Customer Science Group acquire Value Management Consulting to unite services
Customer Science Group acquire Value Management Consulting and unite services. Customer Science Group and Value Management Consulting (VMC) are pleased to announce the merger, uniting as a single entity under Customer Science Group. VMC will maintain its exceptional services, upheld by the same outstanding talent. Together, this enables us to offer enhanced value, assisting you…
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ISO 27001 Better Business in 2024
🔒 Exciting News! Customer Science Group Achieves ISO 27001 Certification 🔒 The importance of robust information security measures cannot be overstated. As Australian businesses gear up for the challenges of 2024, the ISO 27001 certification stands out as a beacon of security excellence. This globally recognised standard for information security management systems offers a multitude…
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The Crucial Role of CX in Healthcare
Navigating the Digital Frontier: The Crucial Role of Customer Experience in Healthcare In the ever-evolving landscape of Australian healthcare, the importance of customer experience (CX) – or patient experience – cannot be overstated. While leveraging data remains the linchpin of engaging customers, patients, carers, stakeholders and funders, healthcare’s unique environment and regulatory framework, emphasises the…
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Holiday Relief: Analytics ease pressure on Contact Centre agents during holiday season.
Holiday Relief: How analytics can help ease the pressure on Contact Centre agents during the holiday season. The holiday season is upon us. It’s a time of joy, celebration, and giving. It’s a time when families come together, and the spirit of generosity fills the air. But does this spirit of generosity extend to the…
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How my CX internship shaped my career path
Join me as I recount my internship journey at Customer Science Group. In this blog, I share all about the experiences, skills, and insights I gained during my internship and how the opportunity has paved the way for my career ahead. My internship at Customer Science Group has been invaluable. It’s allowed me to dive…
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Defining eligible data breaches: a critical component of the NSW mandatory notification scheme
Coming into effect soon: NSW Mandatory Notification Scheme. Table of contents Introduction The Importance of Data Breach Notification in NSW Key Elements of the NSW Mandatory Notification Scheme Identifying and Responding to Eligible Data Breaches The Impact and Consequences of Not Reporting Eligible Data Breaches What do you need to know to mitigate your risk?…
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Introducing our Automation ROI calculator
Introducing our Automation ROI calculator – try it today! The objective of implementing automation is not to replace humans, but to ensure that people are at the heart of your digital transformation. With this in mind, our Automation team have been hard at work and we’re pleased to introduce to you our latest complimentary tool the Automation…
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Top 3 Challenges Contact Centres Face
Navigating the Top 3 Challenges Contact Centres Face The Australian call centre industry plays a crucial role in delivering exceptional customer experiences. However, it faces several challenges that require immediate attention. According to the 2023 Australian Contact Centre Industry Best Practice report, the top three challenges faced by call centres in Australia are high agent…
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The Power of Face-to-Face Interaction
The Power of Face-to-Face Interaction when Navigating a Softening Job Market Dear Job Seeker, If you’re currently seeking employment, this one is for you! And if you’re not, save it for later! As you navigate the pathways of the current Australian job market, consider this: a face-to-face meeting is an investment with exponential returns. It’s…
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Employee Experience in Aged Care
Employee Experience is the Key to Success in Aged Care. Unlocking the full potential of your aged care service centres on recognising that a satisfied and engaged workforce is an essential ingredient for customer satisfaction. In this article, Christine shares how prioritising employee experience cultivates a positive work environment, leading to improved care quality and…
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Introducing the Art of Process Discovery
Want to kick off an automation program but don’t know where to start? Introducing the art of Process Discovery To build a sustainable Intelligent Automation program, you need to have a strong pipeline of opportunities. The typical, bottom-up ‘crowd-sourced’ approach is a great place to start, as just about everyone in the business is likely…
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Victoria Acts: Covid Data Revoked
Victoria Acts: Covid Data Revoked. As we transition into a post-pandemic world, businesses are faced with new challenges and responsibilities. One such challenge is the recent recall of workplace regulations in Victoria. In this article, our in-house privacy expert Darius Vitlin highlights 3 key takeaways and what to consider right now as these regulations come…
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Customer Interactions within Aged Care
Harnessing the Power in Customer Interactions: The Key to Business Success. Creating exceptional customer experiences is the ‘gold’ all care providers aspire to. And particularly important in today’s competitive landscape, where convenience and efficiency are essential for business success. This article explores 3 key areas that drive the profound impact of seamless customer interactions on an organisation’s…
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Feedback and Complaints in Aged Care
“Understanding Your Customers: the true power of Feedback and Complaints in Aged Care” In the current changing world of aged care service delivery, knowing your customers inside out is crucial for success. The Aged Care Royal Commission highlighted the real need for providers to focus and transform their organisations around their customers. One key aspect…
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Intelligent Process Automation – your CX Force Multiplier.
Reflecting on the insights shared at last month’s Customer Experience (CX) Show in Melbourne and in anticipation of the upcoming show in Sydney this August – The Customer Show | Australia’s Largest CX Expo, it’s clear that while process automation has become a pivotal aspect of modern business operations – particularly in the back-office, there is…
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CX Showcase 2023 Highlights
The 2023 CX Showcase provided an opportunity for organisations recognised in the Australian Service Excellence Awards program to share their stories about creating exceptional customer experiences. In judging these awards annually, we encounter exceptional insights – the best of the best. While this knowledge historically tends to be lost, the CX Showcase event aims to…
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Contact Centre Analytics – Build vs Buy
Contact Centre Analytics: Build versus Buy What is best for your contact centre? As Client Manager at Customer Science Group, I talk to a lot of customers that want to do more with contact centre analytics and move beyond the native capabilities of a cloud contact centre solution. Data driven insights, that drive business decisions,…
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Protecting Your Privacy – Automated Redaction Made Easy
Protecting Your Privacy with ABBYY FlexiCapture: Automated Redaction Made Easy. In today’s fast-paced business world, there is a growing need for companies to automate their data processing and document management workflows. One of the most effective solutions for achieving this is. Why ABBYY FlexiCapture? ABBYY FlexiCapture is a powerful IDP tool that allows companies to…
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What is a Privacy Impact Assessment?
What is a Privacy Impact Assessment? In this article, our inhouse privacy expert Darius Vitlin breaks down what is a privacy impact assessment (PIA) and how to read and understand one. The purpose of a privacy impact assessment (PIA) is to be a clear and independent review of the privacy aspects of any new or…
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BOOST YOUR BUSINESS AND CX WITH MICROSOFT POWER AUTOMATE
Looking to boost capacity in your business while improving your staff and customer experience? Microsoft’s Power Automate could be the answer. Almost overnight, AI has ascended into the mainstream, dominating the tech conversation, and forcing entire industries (venture capital, finance, media, consumer tech, etc.) to quickly adapt for fear of being left behind. Organisations are…
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Making the Case for Process Automation
Making the Case for Process Automation – how to estimate effort and ROI. One of the keys to making a successful process automation decision is to have a solid business case that can estimate the return on investment (ROI) and assess the effort involved in building the automation. The outcomes sought when automating your business…
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RPA: The Secret Weapon for Customer Experience Excellence
RPA: The Secret Weapon for Customer Experience Excellence Robotic Process Automation (RPA) is a software technology that can automate repetitive and manual tasks across various business functions. From this blog you will gain clarity in the following areas: Why RPA matters and what it means for you: RPA can help businesses improve efficiency, productivity and…
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Advantages of RPA in the Service Industry
4 Benefits to Automating Processes in the Services Industry. Spanning a wide range of businesses including finance, accounting, human resources, legal, and customer service, the services industry has undergone significant changes over the years due to technological advancements, and one of the most significant changes is the adoption of automation. Robotic process automation (RPA) uses…
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Robotic Process Automation (RPA) Vs Intelligent Automation – Choosing the right solution
Process automation enables organisations to optimise their customer experience at every touch point, increasing productivity and efficiency. Employing a digital workforce can free up resources for valuable human interactions, delight your customers, and improve business productivity at a lower operating cost. But how do know what solution to choose? How does robotic process automation differ…
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Customer Science Supports Reveal Group Staff and Clients after Liquidation
30th March, Sydney, Australia – Customer Science Group, leaders in delivering customer experience consulting across Australia and New Zealand have today announced their support for Reveal Group customers and staff following their liquidation. Reveal Group’s unexpected liquidation on March 20th has left its customers searching for solutions to support and enhance their digital workforce, particularly…
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Top 4 uses of IPA in your Contact Centre
What are the 4 top uses of Intelligent Process Automation for your Contact Centre? Intelligent Process Automation (IPA) has become increasingly popular across various industries, including the contact centre industry in Australia. IPA technology can automate repetitive and mundane tasks, reduce errors, and improve the efficiency and effectiveness of business operations. In this article will…
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From Uni to the World of CX: Golden Nuggets of Advice
From Uni to the World of CX: Lessons Learned and Golden Nuggets of Advice. It recently dawned on me that I’ve been out of uni for two years now. This was a scary reminder of how time flies, and as good a reason as any to write my first blog at Customer Science Group. In…
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CX Buyers Insights Report
The Customer Show has commissioned and important report, entitled The CX Buyers Insights Report, that shows insights of what is most important to C-Level to Team level. You can download the buyers insights report here. Key Findings While there is a lot to cover in the report the key findings were: 72% of people say Data matter:…
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Assessing your Cybersecurity – 11 steps to futureproof your readiness
Assessing your Cybersecurity – 11 steps to futureproof your readiness. Cybersecurity has become a top priority for businesses of all sizes, as the number of attacks continues to increase. It’s essential to have proper controls and monitoring in place to identify any attempted breaches. However, this can be a daunting task, especially for large and…
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Sharpen the potential of your next Voice Analytics AI project
Sharpen the potential of your next Voice Analytics AI project. Hey Google, turn on the light PLEASE! You may well ask, why I say “please” to what is essentially just a bunch of 1’s & 0’s? Well, my theory is; if AI (Artificial Intelligence) ever becomes self-aware on this planet, I want to ensure it…
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Data Privacy – Need to Reduce your Risk?
Data Privacy – Need to Reduce your Risk? The recent breach at Optus of customers’ personal information has revealed an uncomfortable but widely known truth among privacy professionals: a lack of internal oversight and invisibility of privacy vulnerabilities poses a far bigger risk than any big, bad external hacker. Secure gateways and best-in-breed firewalls cannot…
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Why we believe Health Care still needs data models despite the advances in FHIR?
Why do we believe Health Care still needs data models despite the advances in FHIR? (Fast Healthcare Interoperability Resources) In recent years the healthcare system has been making great strides towards interoperability, that is the ability of two or more systems or components to exchange information and to use the information that has been exchanged. The panacea here…
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Master Your Business Metrics with KPIs
What are KPIs? Simply put, key performance indicators (KPIs) are measurements that track how well organisations are achieving their goals. KPIs vary across industries and departments, but they typically measure financial goals and business outcomes. KPIs can be as broad or as narrow in scope as you wish. They can measure comprehensive business goals,…
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Supercharge your Contact Centre
Not so long ago, it took huge investment in time, money, and meticulous planning over many months to integrate computer-based applications with the core telephony platform. Contact Centre functions were often kept centralised to contain costs, and if that platform consisted of multiple PABX systems in a private network, then the time required to integrate…
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Do your Privacy Practices stack up?
How to Handle Privacy Breaches inside your organisation. A privacy breach is somewhat of a worst nightmare for many businesses and their customers. The lack of information when they are first discovered often induces confusion and decision paralysis. Many questions are thrown up, often without clear answers. What happened? Who as affected? Are we still…
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Customer Science Group and UCA Merger Announcement
CUSTOMER SCIENCE GROUP AND UCA MERGE Customer Science Group and UCA are pleased to announce the merger of our two organisations into a single business under the Customer Science Group. The skill and expertise that UCA bring to the contact centre sector will be a valuable addition to our customer and digital consulting and professional…
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Celebrating great CX outcomes in 2021 and our insight for the industry in 2022
2021 was another interesting year and while (in NSW and VIC) we were mostly relegated back to online meetings we still kept our fingers on the pulse and kept well connected with clients and partners. Here are some innovative highlights and insights from our team of experts: Shiny software needs a great CX too…
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Telephony Systems & Cloud Migration – What constitutes a legacy system?
Communication between a business and it’s consumers is one of the most important foundations of good customer experience. It’s in this way that, as a key element in providing this communication, the telephony system that is used can be seen as one of the most important pieces of infrastructure that a company can invest in. Updating and improving from…
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CX Partner Networking Event – November 2021
This week we hosted another networking event for our network of Partners with another great turnout. It was great to reconnect with some new partners too, some of whom we had only meet in online meetings! We thrive on connecting with our networks and it was so great to see many new connections being made.…
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Let’s Improve the Customer Experience in Healthcare
There is a saying “the customer is always right” so how does this play out in the health sector when the customer is also the patient? Let’s take a look. The increasing use of Electronic Health Records (EHR) and software in labs, pharmacies, and other healthcare settings, as well as the growth in data sourced…
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Risks and Issues of the Integration of Privacy in Businesses
PRIVACY – YOUR BUSINESS RISKS, PRIORITIES AND ACTIONS Over 70% of all Australians consider privacy a major concern in their lives and privacy is widely accepted to be one of the most critical considerations for any business, especially those that handle customer data. There are obvious challenges and risks in managing privacy, in meeting the related legal obligations, and in integrating it all with business operations. Some very public failures of privacy, and businesses, are ongoing discussion points with our peers…
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The Growth Potential of Artificial Intelligence in Healthcare
Artificial Intelligence was a term most often found within the genre of Science Fiction. Now, in hindsight, it seems almost prophetic. Artificial Intelligence (AI) could be defined simply as the ability of a computer to perform its own reasoning, usually associated with human intelligence. AI technology is rapidly growing more sophisticated, efficient, accurate, faster, and cheaper. AI…
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Digital Workforce and Automation: what do I need to know to get started?
The world of digital transformation, automation and digital workforce has been adopted by all the major players in your sector. Now more than ever companies are looking at how they can work smarter not harder. Companies have realised that they need to have a digital workforce strategy in place to sustain and grow their business and augment their existing workforce. Across all industries from building and construction to medical, government, transport, aged care and even the local Worker’s club are employing a digital workforce…
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Common Roadblocks in CX Transformation
It’s no great secret that companies with great customer experience are generally more successful and thanks to the increasingly prevalent digital technologies and savvy customers, customer experience is reaching new heights. Despite the fact many businesses are happy to accept the need to improve customer experience, it’s easy to get stuck in a long, drawn-out process of increments, gradually…
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Exploring Digital Transformation & Maturity for a New Business Era
As the world becomes increasingly digital, businesses are making fundamental changes and re-examining old operating models to stay relevant and competitive through processes of digital transformation. Broadly speaking, digital transformation refers to the process of integrating technology into all areas of business, including but not limited to, the culture of the organisation and to drive significant change in the business model. This is important at the best of times,…
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Event Recap: How to get your Digital Workforce started
Let’s reinvent the conversation for RPA in your business today. It is no secret that here in Australia and New Zealand we are a little bit behind the likes of USA and Europe in terms of digital strategy and automation but the conversation and uptake is gathering momentum. In our latest webinar Customer Science and Customer Service Institute of Australia (CSIA) were joined by business leaders from Hunter Water and…
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The Science of Knowledge Management with Todd Gorsuch
Last month LivePro caught up with our very own Customer Science CEO, Todd Gorsuch, regarded as a thought leader in the diverse world of CX. “My job,” he says, “is about making every Australian’s life a bit better by helping organisations bring their customer and digital experience to life.” he’s what he had to say including his 7…
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CSIA & Customer Science Webinar: The Benefits of a Digital Workforce – How to establish or improve your digital workforce
REGISTER HERE: Event Information & Webinar Registration We look forward to seeing you at the webinar, any questions, please reach out to us at marketing@customerscience.com.au
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Peter Kostantakis joins Customer Science, shaping fresh insight into Digital Transformation.
Customer Science and Doll Martin Associates are very pleased to announce their newest expert, Peter Kostantakis has joined the team as an Associate Director, bringing with him over 30 years of experience. Peter is passionate about helping businesses undergo large-scale transformations and in his spare time enjoys time with his family, skiing and scuba diving.…
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Customers and Robots – How RPA is changing Customer Experience
Despite their relative youth (in Australia), robots have found confident footing in many business processes. There is an undeniable rush to automate as many workflows and processes as possible in order to reap the benefits of Robotic Process Automation (RPA), and that’s for good reason. RPA can provide businesses with a long list of benefits…
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What are the key considerations when implementing Digital Workforce?
It is no secret that here in Australia and New Zealand we are a little bit behind the likes of USA and Europe in terms of digital strategy and automation. The recent pandemic has given all the industries a big boost on the digital journey and enhanced the speed at which companies have adopted a…
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Event Recap: Reinventing CX – 3 Industries, 3 Approaches
In a recent meeting of minds, Customer Science and Matchboard were joined by customer experience leaders from Avant Mutual, Rawson Group, and the NSW Department of Customer Service to breakdown their experiences in reinventing Customer Experience. The case studies each reiterated the essentials for a successful, and permanent CX transformation while also providing a unique…
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Mind the Gap – 7 watch-outs to avoid becoming another digital project failure statistic
The stats around failure of digital projects are well known, anywhere between 50-90% fail completely, or fall short of their expected benefits. There are many reasons why this might happen, but we believe the majority come down to a lack of end to end thinking and capability. With this in mind, here are our 7…
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Reconnecting with our valued Partner network
Earlier this week we hosted a networking event for our Partners, really just an excuse to reconnect over a drink! After almost a year relegated to online meetings it was a great feeling to ‘emerge’ from restrictions to be able to host such an event and reconnect. There were partners from almost 20 organisations in…
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Benefits of RPA: Strategic Plan or Quick Wins?
Benefits of RPA I got asked an interesting question by a client this week that I have not been asked for many years, the question was simply this: “Should I implement intelligent automation as strategic or tactical?” and while it should be an easy question to answer, there is much more to it… Let me…
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Panel Event Recap: Strategically Integrating Finance Analytics to Optimise ROI, Glean Actionable Insights and Add Value
I participated in a panel event today hosted by the Public Sector Network (PSN) focused on Financial Analytics. As you probably know, panel events flow fast (by design!) and as panellists we don’t always get a chance to give a detailed answer, I thought it might be beneficial to share my perspective on the queries…
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Digital trends in CX for 2022: Where to focus your investment
As COVID hit in 2020, we expected to see huge investment in customer-facing digital projects. We know from Forrester that customer service digital interactions were projected to increase by 40% so we were expecting to see big digital investment but tangible results have been few and far between. Rather than focusing on digital improvements, many organisations…
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Top CX Trends for 2022
Wondering where to focus your CX efforts this year? What are other companies doing? Read on for an insight into where to focus your efforts this year and reap the rewards. Making your customer service metrics public When you are shopping online do you first check out their ratings and reviews? You’re unlikely to buy…
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Great Place to Work
Customer Science was fortunate to take a seat at the Great Place to Work Conference in Sydney a few weeks ago. For those not yet acquainted with Great Place to Work, it is a global workplace research and consulting firm founded in 1981, and headed up in Australia by Managing Director Zrinka Lovrencic. Core to its philosophy…
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Team Member Spotlight: Matthew’s experience and first impressions of the Australian market
A little bit about me, I am from the UK and arrived on Aussie shores permanently in March 2020, 14 hours before the travel lockdowns came in force!, I’m from the UK, where I was the EMEA leader for Services and Engineering at Automation Anywhere where I joined the team as employee No.4. Myself and…
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How to leverage RPA as part of your digital transformation
According to the recent Harvey Nash/ KPMG CIO Survey 2020, almost half of all respondents have said that digital transformation has permanently accelerated, and that Customer Experience and Automation are amongst the top 4 priorities when considering adoption or acceleration of technologies and programs. While PWC and others feel that 45% of all tasks completed…
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Welcome Matthew Green
Matthew has recently emigrated from Europe and brings with him a wealth of expertise from 15 years leading digital transformations with the use of intelligent automation. He’s saved previous clients and employers in excess of $1Billion and we can’t wait to see how he is going to help Australian businesses transform through technology. Matthew joins…
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Who is managing your digital workforce?
At least COVID 19 has given many of us, either desired or enforced, the opportunity to reflect a little more. Perhaps it is the saved commute time or a more relaxed home environment. It has led me to ponder that given the actual and anticipated rapid growth in technologies in the workplace such as Artificial…
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Australian Best Customer Experience Improvements that WIN awards
As Certified Practitioners with Customer Service Institute Australia (CSIA) we get the privilege each year to participate on the judging panel for the Australian Service Excellence Awards. We have 8 insights from our experience that we hope will help you have best in class service. There are 3 new ways of working and 5 proven…
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Introducing Virtual CIO
Is your IT service feeling a little stretched lately? With a reasonable percentage of the workforce now working from home for the foreseeable future, this has put pressure on many aspects of running a business. Your IT area has most likely been stretched over the last few months with the impact of remote working. The…
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Taking your customer service to the next level
You have probably heard the catch cry “customer service is critical to your business!”. It is a theme that has been around forever and is such a long-recognised aspect of running an operation effectively that it has become an overdone trope. The list of proven benefits are equally long including differentiation for future business, cost…
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Is SMALL the new beautiful for digital transformation?
Recently McKinsey claimed that 70% of companies expect to accelerate their digital transformation. Certainly, we know some organisations are fortunate enough to be in this situation, but this is not the case for everyone. Many organisations put digital spend on hold in the early days of the pandemic when the situation was a little more…
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Did you miss our Panel Discussion: The impact of COVID-19 on digital transformation
We hosted our webinar on the impact COVID-19 has had on digital transformation last week with an excellent turn-out. Key themes that were consistent from the discussion: Keep remote working but remain connected to the team. Craig said to remember your introverts are thriving, but your extroverts are suffering. To help with this his team…
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CX Executive Webinar Series: The impact of COVID-19 on digital transformation
As COVID-19 restrictions begin to ease, organisations are assessing the impact on their digital transformation plans. Some are drastically scaling back, while others are accelerating. So, how do we reset? How do we navigate the disruption to our timelines, staffing and potential budget issues? We have bought together a panel of experts to discuss the…
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3 steps to prepare your services for the Covid-19 recovery & possible 2nd wave
As we reflect on the challenges of the Covid-19 lockdown we can take a lesson from those companies that faired the best to prepare for recovery and a possible second wave. The three common themes are: Protect Employee Productivity – Implement an effective work from home model Protect Revenue – Digitise services to retain customers…
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Trust is a key challenge with working from home (WFH) contact centres
With trust becoming a more visible issue during WFH for our clients, we thought it worthwhile to explore how trust has impacted contact centres and how practical tools and methods can build trust, providing a lasting difference for contact centre performance when they return to work. Technology for WFH call centres has been available in…
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Congratulations to NSW Trustee & Guardian for winning international recognition for its customer excellence program
Nothing makes us more proud than when our clients are recognised for their hard work on improving customer experience and service standards. NSW Trustee & Guardian looks after some of the states most vulnerable and their purpose is “to protect, promote and support the rights, dignity, choices and wishes of its customers”. Read the…
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Can Robotic Process Automation help you deliver better customer service experiences?
In this whitepaper from Forrester, Robotic Process Automation (RPA) is shown to improve the customer experience, and there is a clear path to doing so. When any technology or tool is used correctly, that is, operationalised well, it can produce significant improvements to how customer service agents deliver service. What we have seen is robotic…
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Contact centres under growing pressure amid ongoing COVID-19 crisis
Heightened customer demand and a need for staff to work from home are causing big headaches for contact centres around the country. Airlines, banks and government agencies are among those struggling to maintain service levels amid the ongoing COVID-19 pandemic. Many have had to totally reengineer their operations in just a matter of weeks. Rather…
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How companies can use emerging CX technologies to improve customer retention
With the global economy tightening and domestic business conditions deteriorating, Aussie companies are hunting for ways to retain and grow their customer bases. In many cases, this hunt involves the introduction of new customer experience (CX) technologies and tools. Companies believe such additions will help them better target marketing, deepen relationships and reduce customer defection.…
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Enabling successful working from home
Working from home is not a new concept but certainly working from home on this scale is new and unchartered territory for some organisations. Due to the rapid evolution of the COVID-19 pandemic world-wide, organisations were given merely weeks to prepare for this new normal, which would see many businesses close and others working remotely…
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Customer Science establishes Rapid Response Care to help companies prepare for the impact of Coronavirus
As the global Coronavirus (COVID-19) pandemic continues to evolve, many of us have already experienced some impacts to our daily lives. With advice changing on a frequent basis, it can be challenging for contact centres to plan for all potential scenarios in this unprecedented time. To help clients respond to this change in the way…
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NSW State Government leading the way with digital transformation
NSW continues to lead the way in digital transformation around Australia according to Intermedium's Digital Government Readiness Indicator Report 2020
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The way customers use channels is changing
Here at Customer Science, we’re seeing lots of demand for channel strategy right now. Key elements of this are the channels that customers currently use, and the ones we want them to use in the future. One of the big questions to answer though this is ‘where will the change come from?‘ To demonstrate this, we’re…
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Acquisition Announcement
We are delighted to announce that Customer Science and Doll Martin Associates are under common ownership. This adds a 30-year proven track record of data consulting, information, strategy and policy development to your Customer Science services. Doll Martin specialise in DATA consulting services and Customer Science specialise in CUSTOMER consulting services. This unique combination in a tier two consulting firm provides you…
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Digital transformation and luxury bathrooms, what NSW Government’s ‘Beyond Digital’ strategy and The Block have in common…
From $5,000 taps to $8,000 baths and $9,000 tiles, bathrooms in The Block get more extravagant every season. Up to 1/3 of the entire reno budget is being spent on this one room alone, in pursuit of the illusive wow factor. But the biggest costs in bathrooms doesn’t come from the solid marble counters and…
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Customer Thermometer – Simple yet effective
Client: “I don’t know how good or bad my customer’s satisfaction is as I’m finding it hard to get consistent responses to surveys because the survey experience is crappy/too long/too impersonal/too robotic.” Sound familiar? We have recently started implementing a tool for a client called Customer Thermometer for one of their IT helpdesks and it…
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What is a Digital Experience Platform – and do you need one?
Digital Experience Platforms (DXPs) are the latest buzzword in digital transformation. This article from Squiz gives a handy guide to the differences between a traditional Content Management System (CMS) and a DXP. This focuses on meeting increasing customer demand for personalised content, intuitive search and knowing exactly where they are in their journey. [spacer height=”20px”]…
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Contact (Call) Centre Automation Impacting the Future of Work
Forester recently published their Future of Work report for 2019. Foresters’ research paints a vision of exciting times ahead for us with new job types, more interesting and human work and enabling more flexible working models. Of particular interest is call centre automation that includes augmentation of bots, robotic process automation (RPA), predictive analytics and…
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Premortems: A great way to get on top of genuine risks upfront
I came across a great article recently about ‘premortems’ which highlighted a great technique to start the project and think about genuine risks to the success of the project and put measures in place upfront to reduce the risks. Having run many projects, the real challenge is getting the project team to think about genuine…
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Event Recap: Where to start with Digital Transformation
Earlier this week we welcomed a number of our clients at a workshop focusing on digital transformation. First up, digital transformation does not mean digital only or digital preferred – it’s about designing smart, streamlined services and designed from a customer perspective. Getting started with your digital transformation can be an overwhelming task but it…
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Spotlight: CX Technology
Recently, we have seen organisations shifting their focus from standalone technology implementations to adopting customer experience technology solutions using new approaches and tools to plan their technology transformation and CX roadmap. Here are some of the top trends we are seeing in this market: Embracing the new future of workforce Organisations now have the ability…
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Staff Engagement – Why Should You Care?
Our CEO, Todd Gorsuch was recently invited to speak at LivePro’s Annual Forum on the importance of employee engagement. Did you know that Australia has one of the highest percentages of “not engaged” employees in the world? While employee engagement can often be overlooked, it can drive big changes to your bottom line when improvements are…
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Upcoming Event: Where to start with digital transformation
8:30-10:30AM 8 OCTOBER SYDNEY CBD The digital transformation market is forecasted to reach $1.97 trillion in 2022, but with all this activity and noise, how do you know where to start your own digital journey? This practical workshop will help you understand what digital transformation means to your organisation, identify where you are now and…
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In praise of the humble 1-on-1
Ours is a world of new ideas and constantly changing jargon –TQM, ADKAR, GANT, Scrum, Agile, Kanban, Six Sigma, LEAN, DMAIC, VUCA, auto key hotbots…and that’s just for starters. As we adopt replacement upon replacement of concepts and approaches to solving business, customer and employee needs, one very simple practice remains as important as ever.…
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Customer Experience Transformation – journey or a goal?
Often, we see businesses and leaders thriving to deliver great Customer Experience (CX). Over the last few years, many businesses have made significant investments in numerous channels to enhance customer satisfaction levels and customer retention, thereby improving what these businesses consider performance. These investments we have found block into two groups including “good CX” and…
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Event Recap: Navigating Change as a Leader
Yesterday we hosted a workshop on the topic of Navigating Change as a Leader with some of our valued government and corporate clients and network. We had insightful conversation and experience sharing around the table about the various changes our guests are going through. Some key theme’s emerged: Change is not something that just happens…
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‘Service Australia’ is coming…
Shortly after the election, Scott Morrison announced the launch of Service Australia, a new front end for government services, based on the hugely successful Service NSW model. Customer Science was born out of Service NSW so we are following developments with interest. As well as being part of the success, we also witnessed all the…
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CX Market Update: May 2019
So, what’s on trend right now? There is a new measure in town, ROX – Return on Experience. It is a hybrid metric that captures the ROI of the existing measurements of CX Customer Experience and Employ Experience, (EX). It is now finding its way to board tables and government. It may be new in…
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Customer Experience Transformation: Can Speed-to-Competency Benefit from Automation?
There is no doubt that accurate and rapid resolution of customer requests is key to the delivery of excellent, cost-effective customer experience. Whilst that excellent, cost-effective customer experience is quite obviously a great outcome for customers, it typically also results in more fulfilled employees, better delivered business objectives and great reputational benefits. Speed-to-competency is often…
Read articleCustomer listening is critical for successful customer experience transformation
We thought you would be interested in the learnings from our recently hosted CX Listening Workshop with some of our valued clients. We explored ways of harnessing the voice of the customer solutions: framework to examine customer insight opportunities practical tools to self-assess “customer insight maturity” case studies and lessons learnt in co-designing for customer…
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Ignore Your Introverts At The Risk Of Your Customer Experience
Anyone who was working in the early 1980s will tell you how different office environments were then compared with today. For starters, it was pretty usual for ‘bosses’ back then to have some sort of physical office, albeit in which ‘subordinates’ sat waiting for instructions as they watched the ash fall off their manager’s cigarette…
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Top Call Centre Issues Caused by Conventional Wisdom
Conventional wisdom in call centre services has sent many services down the rathole of poor performance or inefficiency. Here are a few of my favourite call centre issues: 1. High Service Level = Good Service. When we graph customer satisfaction against wait time for individual customers we find each community has a different peak wait time…
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Event Recap: Vanity apps, blockchain tourism & dumb AI: Let’s get real about emerging tech
We had a great turnout for our recent event with attendees from Amazon, IBM Watson, NBN and AMP to name a few. It was an interactive session, where experts from industry and digital agencies discussed when they thought the most over-hyped trends will actually reach productivity. Having established that most digital disruptions were at least…
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Event: Vanity apps, blockchain tourism & dumb AI: Let’s get real about emerging tech
‘Of some 86,000 blockchain projects that were started, only 8% are still active. 92% were just an experiment, a Proof of Concept, ‘blockchain tourism’’** Many emerging technologies are reaching peak hype (bitcoin, anyone?). Companies are spinning up vanity projects in the name of innovation, and consultancies are complicit in the madness. In this environment, digital…
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CX Network & Learn Events
We are excited to let you all know about the launch of our Customer Experience Network & Learn series. These events are to inspire and support our valued community who are striving for better customer experiences across Australia. The events have a balanced ‘ted talk’ event style designed with three speakers, covering: insights from the…
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Internet of Things Practice Launch
The Internet of Things Practice launched at Customer Science today! We welcome Michael Humbert who leads the IoT team. He has just returned from Europe where he spent the last few years implementing succesful IoT solutions and new business models that transformed customer experience. Helping sectors such as retail, healthcare, utilities, customer service, government and many more.…
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Disrupting Middle Management
By Colin Smith 2017 saw a flood of reports [1] on the impact of robotics, automation and Artificial Intelligence (AI) on jobs. Forecasts agree that almost 50% of today’s jobs could disappear in the next 20 years[2]. Automation has traditionally had the greatest impact on low skilled jobs, and in many industries, this is set…
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Neurons.AI Sydney Chapter – March 2018 Meetup
The Sydney Chapter of Neurons.AI kicked off last week with our first meet up at Harts Pub in the Rocks with a great bunch of open minded and intellectual people attending. We’d like to thank our first guest speaker Tristan Sasse, who showcased how AI has helped map and timeline damaging levels of carbon in…
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Customer Science announces Technology Consulting practice
We are excited to announce the launch of a Technology Consulting practice at Customer Science which is lead by the very experienced James O’Donnell. James has vast experience when it comes to business technology needs with over 25 years experience ranging from negotiating and managing outsourcing contracts across Australia, Europe and North America, business transformation…
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Chatbots, the UI of AI
Customer Science’s MD of Digital, Colin Smith, is featured in Piccadilly Labs latest thought leadership on chatbots.
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Introducing CSIA’s Panel of Certified Practitioners
The Customer Service Institute of Australia (CSIA) has just announced their select panel of Certified Practitioners and we couldn’t be happier to be on the panel! We are on hand to support companies in achieving their vision for best-practice customer experience and thrilled to be recognised as a trusted partner for CSIA. Stay tuned for…
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Introducing the Neurons.AI Sydney Chapter
We are pleased to be associated with the Sydney Chapter of Neurons.AI and happy to be hosting the first of many meet ups to come! This is a group for anyone interested in Robotics and Artificial Intelligence, how it can be used in business and the benefits it can bring. This group will give you…
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0 – 20,000,000 in four years; lessons in extreme adoption from Humans of New York
Recently Brandon Stanton, creator of Humans of New York (HONY), shared the story behind the world’s most successful photo blog. For anyone who is unaware, HONY is a daily blog sharing portraits and interviews collected on the streets of New York. Often funny, sometimes harrowing, but always engaging, HONY has attached the kind of dedicated…
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Customer Science launches Digital practice
We are excited to announce the addition of Colin Smith to our team and the launch of our Digital practice at Customer Science. Colin brings a wealth of knowledge and expertise across digital, emerging tech and customer experience spanning Europe, Asia and Australia. He has run digital startups, transformed the online presence of SMEs and…
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