What is a Digital Experience Platform – and do you need one?

Digital Experience Platforms (DXPs) are the latest buzzword in digital transformation. This article from Squiz gives a handy guide to the differences between a traditional Content Management System (CMS) and a DXP. This focuses on meeting increasing customer demand for personalised content, intuitive search and knowing exactly where they are in their journey.

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Having worked on a number of DXP programs this year, our key advice is always insist on seeing a working case study. There is still a lot of vapourware and ‘features on the roadmap’ in DXP. You don’t want to be a vendor’s pilot implementation unless you are receiving a significant discount for your troubles…

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