The way customers use channels is changing

Here at Customer Science, we’re seeing lots of demand for channel strategy right now.

Key elements of this are the channels that customers currently use, and the ones we want them to use in the future. One of the big questions to answer though this is ‘where will the change come from?

To demonstrate this, we’re loving Sankey diagrams, which show not only what will change, but where that change will come from.

There’s lots of free tools out there to create them, but we’re loving SankeySnip, a free plugin for Google Sheets, which is super easy to use.

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