Blueprints Are Not Process Maps: Common Pitfalls

Why executives confuse blueprints with process maps Leaders conflate service blueprints with process maps because both depict sequences of work. Similar visuals mask very different intents. A process map codifies activities and decision points that move work from start to finish within or across teams. A service blueprint visualizes how an organization orchestrates people, channels,…

Frontstage/Backstage: A Shared Language for CX Ops

What is “frontstage/backstage” and why does it clarify CX work? Customer Experience leaders need a crisp way to describe what customers see and what makes that experience possible. Frontstage refers to every visible touchpoint in a journey. Backstage refers to the processes, policies, systems, and people that enable those touchpoints. Service design formalised the split…

CX buyers insights report

CX Buyers Insights Report

The Customer Show has commissioned and important report, entitled The CX Buyers Insights Report, that shows insights of what is most important to C-Level to Team level. You can download the buyers insights report here. Key Findings While there is a lot to cover in the report the key findings were: 72% of people say Data matter:…

cx planning 2021

Top CX Trends for 2022

Wondering where to focus your CX efforts this year? What are other companies doing? Read on for an insight into where to focus your efforts this year and reap the rewards. Making your customer service metrics public When you are shopping online do you first check out their ratings and reviews? You’re unlikely to buy…