Peter Vierod

Peter was a copywriter, creative director and agency founder with Ogilvy in London, Singapore and Sydney before starting his own CX writing consultancy, Friendly Persuasion in 2014.

Many of Australia’s best known brands have benefited from his writing, POWER training and brand voice design, including Telstra, Macquarie Bank, HCF, Medibank and the ATO. His approach to effective communication can be summed up in five words: “Simplicity is the ultimate sophistication”.