Alexander Kelly
Business Analyst
Peter was a copywriter, creative director and agency founder with Ogilvy in London, Singapore and Sydney before starting his own CX writing consultancy, Friendly Persuasion in 2014.
Many of Australia’s best known brands have benefited from his writing, POWER training and brand voice design, including Telstra, Macquarie Bank, HCF, Medibank and the ATO. His approach to effective communication can be summed up in five words: “Simplicity is the ultimate sophistication”.
Business Analyst
Practice Director for CX Research, Consulting & Professional Services
CIO Senior Technology Consultant AI Consulting Lead
Business Analyst
Training Lead
Principal Automation
Practice Director Contractors & Workforce Augmentation
Specialist Consultant
Manager Office and Accounts
Senior Consultant
Customer Experience
Digital
People and Business
Technology