Solution
CX Strategy, Research and Design
Good research tells you what customers actually need. Good design turns that into a journey, an interface or a service people can use. We do the research, then design and prototype with real users before anyone commits budget to building at scale.

What we do
Research and design, working together
Research and roadmapping
We combine what's already known inside your organisation with our own insight and benchmarking to set a digital or channel strategy roadmap towards your goals.
User experience design
We design products that are meaningful and relevant to the people using them, then keep them coming back with an interface that's easy to use and content that's worth reading.
Rapid prototyping
We build working prototypes and put them in front of users within one to two weeks. What works survives into the next iteration; what doesn't gets cut.
Development
We build the interfaces and connect them to the systems behind them, so the digital vision actually ships and the business runs easier because of it.
Service design
Customer journey mapping, used to build customer-focused processes and services that deliver outcomes aligned to your strategy.
Digital advisory
Advice on how digital platforms and technology are moving, and a roadmap for digital transformation broken into manageable phases.
The work
Eight organisations, and what changed
Australian Digital Health Agency
Using Automation to manage massive call volume spikes in their contact centre enabling safe and timely delivery of Government services
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MarkerSpace Service Design
Engaging soldiers in innovation that takes ideas of security for the nation to a product that helps Australians safety.
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Contact Centre and Service Strategy Review
Bunnings one of the largest retailers wanted independent review of its strategy to ensure it got results for its customers and business.
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Victims Services Contact Centre Optimisation & Training
NSW Victims Services recognised it was under preforming a Customer Science completed a review and subsequent body of work to address performance. The…
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Service NSW Customer Experience Consulting and Design
Design and build contact centres and onboarding new NSW Government agencies and services into the digital, contact and service centre services while…
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Jaycar Service Transformation
Jaycar Electronics Group is one of the leading retail & wholesalers of electrical equipment in ANZ. Following a review of the Contact Centre operations…
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Canterbury Bankstown Service Optimisation
Canterbury and Bankstown City Council, (the largest Council in NSW) has a vision to understand and define services to introduce efficiencies and optimise…
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Prezzee CX Roadmap and Implementation
Phase One of the recommendations from a CX Review undertaken by Customer Science in January/February 2022 has recently been completed. The work has…
Read the case study ↗Insights
Related insights
Orchestrating the Omnichannel Customer Journey
omnichannel customer journey works when customers can move across web, app, phone, email, chat, and frontline service without losing context or momentum.…
Read the article ↗Building a Voice of Customer (VoC) Program from Scratch
A strong Voice of Customer program starts small, listens across more than surveys, and closes the loop on real customer problems. In 2026, the best VoC…
Read the article ↗Designing a Frictionless Customer Journey in 2026
frictionless customer journey in 2026 is not about making every interaction shorter. It is about removing unnecessary effort, preserving context across…
Read the article ↗B2B Customer Journey Mapping and Orchestration
customer journey mapping and orchestration work only when they reflect how buying groups actually buy, implement, use, and renew. In 2026, that means…
Read the article ↗Customer Empathy Mapping: A Facilitator's Guide
Customer empathy mapping is a structured workshop method that helps organisations visualise what customers think, feel, say, and do during an experience.…
Read the article ↗Identifying Customer Pain Points Before They Churn
Identifying customer pain points before customers leave requires structured insight into behaviour, friction points, and unmet expectations across the…
Read the article ↗Omnichannel Service Design: Unifying the Experience
Omnichannel service design creates a consistent customer experience across digital, physical, and assisted channels. It connects customer data, service…
Read the article ↗Prototyping Digital Services: High Fidelity Vs Low Fidelity
Prototyping digital services allows organisations to test service concepts, interfaces, and workflows before development begins. Low fidelity prototypes…
Read the article ↗Service Design Thinking for Enterprise Innovation
Service design thinking is a structured innovation method that combines customer insight, collaborative design workshops, and rapid prototyping to improve…
Read the article ↗

