AI in Customer Service Strategy: A 2026 Roadmap

A 2026 AI in customer service strategy should move past pilots and into governed, high-value service use cases. The strongest roadmap starts with knowledge, triage, summarisation, and forecasting, then adds generative AI where risk, data quality, and human oversight are strong enough. The goal is not maximum automation. It is better resolution, lower avoidable effort,…

Designing a Digital First Customer Service Strategy

A digital first customer service strategy makes digital the easiest, safest, and most effective path for customers, while keeping assisted support for people who cannot or should not self-serve. It succeeds when leaders redesign journeys, reduce friction, measure channel movement, and protect inclusion, rather than simply pushing customers away from phone and face-to-face channels. What…

Defining Your CX Target Operating Model (TOM)

A CX target operating model sets out how your organisation will deliver the customer experience it promises, at scale, with clear ownership, measurable standards, and workable economics. It turns CX strategy into decisions about governance, service design, roles, data, technology, and performance routines so customer outcomes improve in a controlled, repeatable way. What is a…