CX Communications

Transform your written customer service

Reading is 80% of customer experience. We make it clear, human and helpful.

Customer Science Specialty Brands

Customer Science is pleased to announce the acquisition of CX communications consultancy Friendly Persuasion.

Launched in 2014, Friendly Persuasion helps service organisations improve customer experiences and business outcomes in account correspondence, chat and short messaging. Peter Vierod and Tony Rambaut join Customer Science to head up the newly created CX Communications consulting division.

What we do

We turn the words in your customer correspondence and chat into better experiences and outcomes. 


What we offer

There are five parts to our services:

  • Auditing – our Customer Intimacy Audit identifies gaps and friction points in the customer communications journey 
  • Journey mapping – looks at the role of customer correspondence in specific journeys – e.g. onboarding, collections, dispute resolutions etc.
  • Writing – brings clarity and a human touch to every communication
  • Training – tailored training that puts customer service and brand on the same page
  • Brand voice – finds a writing tone that aligns with brand values

This specific solution can be integrated into a larger service transformation or done in isolation. 


What are the benefits

Improved member satisfaction and retention

  • Clearer, more human and helpful correspondence
  • Customer experiences that meet or exceed your service standards and values
Lower Operating Costs
  • Reduced in-bound calls from customers seeking clarification 
  • First time resolutions with fewer reverse workflows 
  • Improved customer compliance and collections 

Delivering on strategy

  • Better written experiences support organisational values and goals 
  • Clarity is a genuine differentiator in a crowded market 
  • Employee training leads to more effective communication – internally and externally.


We are easy to engage

As a member of the Local Government Amalgamation Supplier Panel, NSW Government Qualification Scheme for Performance and Management Services (SCM0005) and ICT Services (SCM0020) we offer a comprehensive, tailored program to support Government transformation in NSW. Our panels extend to other states, federal government and even commercial organisations to make engaging us easy.


We are experienced

We have undertaken large scale correspondence transformation projects for organisations in the following sectors:

  • Banks & Financial Institutions
  • Health Insurance
  • Telcos
  • Energy
  • Government
  • Travel
Client testimonials available on request.

Case Studies

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