Gumtree – Helping Gumtree Gain Traction
Enhancing customer engagement for Australia’s leading online marketplace.
The engagement
The work
Gumtree needed to strengthen its communication with users and automotive dealers. Friendly Persuasion analysed customer journeys, rewrote key communications, and created more engaging onboarding content.
The difference
Results
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Simplified communications that improved user understanding.
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Enhanced engagement for over 5,000 automotive dealers.
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Increased customer confidence through clearer messaging.
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