Alexander Kelly
Business Analyst
A single point of contact to bring your CX vision to life with our integrated toolkit of capabilities, partners & market experience. You have an advisor & practical roadmap that is targeted to deliver measurable and sustainable benefits.
A single point of contact to bring your CX vision to life with our integrated toolkit of capabilities, partners & market experience. You have an advisor & practical roadmap that is targeted to deliver measurable and sustainable benefits.
A single point of contact to bring your CX vision to life with our integrated toolkit of capabilities, partners & market experience. You have an advisor & practical roadmap that is targeted to deliver measurable and sustainable benefits.
Peter was a copywriter, creative director and agency founder with Ogilvy in London, Singapore and Sydney before starting his own CX writing consultancy, Friendly Persuasion in 2014.
Many of Australia’s best known brands have benefited from his writing, POWER training and brand voice design, including Telstra, Macquarie Bank, HCF, Medibank and the ATO. His approach to effective communication can be summed up in five words: “Simplicity is the ultimate sophistication”.
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