Case study: retailer improves personalization with identity foundations (2025)

Identity foundations transform retail personalisation when leaders measure what matters and fix the sources of identity fragmentation. Organisations unify consented identifiers, stabilise household keys, and govern profile attributes so every channel can recognise the same customer with the right level of confidence. Strong identity foundations reduce duplicate records, lift match precision, and create the preconditions…

How to Measure Identity Match Quality: Metrics and Methods

What is identity match quality and why does it matter? Identity match quality measures how accurately customer data from different systems can be connected to represent a single, consistent individual. High match quality enables accurate analytics, efficient personalisation, and trusted service experiences. Poor identity resolution, on the other hand, leads to fragmented insights, duplicated records,…