A single point of contact to bring your CX vision to life with our integrated toolkit of capabilities, partners & market experience. You have an advisor & practical roadmap that is targeted to deliver measurable and sustainable benefits.
A single point of contact to bring your CX vision to life with our integrated toolkit of capabilities, partners & market experience. You have an advisor & practical roadmap that is targeted to deliver measurable and sustainable benefits.
A single point of contact to bring your CX vision to life with our integrated toolkit of capabilities, partners & market experience. You have an advisor & practical roadmap that is targeted to deliver measurable and sustainable benefits.
What do we mean by “Responsible Service Design”? Responsible service design integrates human-centred design, sustainability, ethics, accessibility, data stewardship, and measurable outcomes into the way services are conceived, delivered, and continually improved. Leaders use responsible service design to reduce harm, increase equity, and create resilient value across the customer journey, the operating model, and the…
Why does A/B/n inside customer journeys need its own playbook? Customer leaders run A/B/n tests to choose messages, flows, or service treatments. Journey tests differ from simple page tests because exposure spans channels, time, and decisions. A journey unit can be a person, an account, a household, or a session. This choice shapes power, bias,…
Why co-creation matters in enterprise CX Executives engage customers to reduce risk and accelerate value. Co-creation is a structured method where customers, employees, and partners jointly define problems, generate options, and select solutions that create shared value. Practitioners frame co-creation as a shift from designing for users to designing with them, which raises relevance and…
Why does the “bots replace people” narrative persist? Executives hear stark headlines and assume automation equals headcount cuts. Leaders then frame AI programs as cost plays rather than service reinvention. This assumption narrows the design space and locks value into short-term savings. Research shows a more complex reality. Global surveys predict rising task automation, with…
What do “intent,” “NLU” and “policy” actually mean in CX? Leaders define intent, natural language understanding, and policy as the core logic that converts raw customer language into the next best action. Intent captures the customer’s goal in a short label. Natural language understanding is the capability that extracts that goal and any entities from…
Why does service automation matter right now? Leaders face a simple reality: customers value outcomes delivered faster, cheaper, and with fewer errors. Service automation uses software to perform tasks, decisions, and interactions that would otherwise require people. Well-executed service automation reduces handling time, improves consistency, and frees specialists to focus on exceptions and empathy. The…
What is a digital service model? Leaders define a digital service model as the system that delivers a complete service outcome to customers using software, data, and people working in a coordinated way. The model explains how a service creates value, how requests flow across channels, and how the organization measures and improves performance. Public…
Why do leaders confuse process, journey and service? Executives conflate process, journey, and service because each describes flow, but at different altitudes. Process describes how work moves through an enterprise. Customer journey describes how a person experiences value across interactions. Service describes the structured delivery of value that combines people, technology, policies, and channels. Treating…
What is a service blueprint and why do leaders still rely on it? Leaders use a service blueprint to map how a service works across channels, roles, systems, and support processes. A blueprint shows the frontstage experience that customers see and the backstage operations that enable delivery. This visual model helps teams align on who…
Holistic Service
Customer Experience
People
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