Why is data quality important?

Reliable data decides whether services are funded and staffed correctly - and whether they get delivered the way they should. Poor data quality shows up as bad decisions long before it shows up as a bad dashboard.

A woman highlights and annotates a printed data table by hand at her desk, with a spreadsheet open on the monitor beside her.

Data quality decides who gets funded and staffed - and who stays safe

Reliable information is needed to understand demand and plan service provision: police officers on the ground, staffing for emergency services, patient demand in hospitals, and the impact of population growth on schools. Accurate activity data is what keeps services funded appropriately, and activity-based funding is now used across many public sector agencies. Mis-reporting of activity can have a severe impact on that funding.

Accurate, up-to-date information is also what gets welfare payments and other entitlements to the people eligible for them. Quality data contributes to employee safety too: it tells police and enforcement officers the risks in approaching a place or a person, and whether they need back-up.

Six things worth knowing before you start a data quality program

Prevention beats cure

Invest in improving quality at the source. Errors at the source multiply further down the chain and become truly problematic by the time they reach reporting.

Quality is in the eye of the beholder

Statistical analysts might judge a dataset unacceptable, while the operational people who use it record by record consider its quality acceptable. Both views matter.

Process contributes to quality

Training and well-defined procedures matter. A system that supports the workflow, rather than capturing data after the fact, is more likely to hold high-quality data.

Technology design affects quality

An intuitive interface, correctly levelled classifications, sensible mandatory fields and logical navigation between screens all shape the quality of the data captured.

Prioritise what matters most

There is never enough resource to check and correct every dataset. Focus on the data items vital to meeting the organisation's strategic objectives.

Use data analytics where you can

Record inspection is the most resource-intensive audit method and should be minimised. Data analytics is repeatable, cost-effective and lets you compare across systems and time.

We provide data analytics and data quality services for organisations Australia wide.

Data quality sits within our wider information and data management solution.

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