Did you know that before Google became Google, it was called Backrub? And before Amazon became Amazon, it was called Cadabra.
It’s so weird to think that two of today’s most epic brands could be anything other than the names we know so well.
Well, in the tradition of epic name changes and brands, we’ve decided to change the name of our advanced analytics platform from CXIaaS to Customer Science Insights.
And here’s why…
When UC Architects (UCA) originally started CXIaaS, we aspired to satisfy a need we saw amongst our Genesys customers, who were hungry to explore their analytics in ways that exceeded what was available out of the box.
As a result, we locked ourselves up in a dark room and feverishly worked to make available the data of Genesys in a format that opened its accessibility and enabled customers to gain greater insight.
Since then, the needs of our customers have continued to be our “north star”, helping us to decide on new features, functions and datasets. Things like our recent beta release into WFM data or our Snowflake integration were all developed in close collaboration with our most important person… YOU! Our customer.
In 2022, UCA merged with Customer Science Group to help bring to life a broader offering for our customers to enjoy in areas such as CX strategy, Value Management, AI & Automation, etc.
We made this change because we expected it to enhance the value we could bring to our customers, and we were right.
However, what we didn’t expect was how the maturing of our offer would impact how our customers viewed CXIaaS and the role it played in their success.
Oddly for us, people no longer refer to CXiaaS. Instead, people talked to us about “Customer Science” as a thing rather than a group.
Whilst hearing people refer to us as an inanimate object was initially strange, what became crystal clear through those conversations was the connection people made when sitting at a screen labelled “Customer Science”.
To the people we spoke with, “Customer Science” wasn’t just a product name, it was an opportunity to realise the aspiration they held for themselves and the aspiration they held for their customers.
It was the opportunity to conduct Customer Science, and even deeper than that; it was the opportunity to become a Customer Scientist.
We immediately fell in love with this opportunity, and what followed was numerous hours spent talking about how we could take people deeper and faster and support their mission to draw insight and increase impact.
In talking about this opportunity to refocus, we decided to rename our product to align with the success of the people we enjoy working with: “Customer Science Insights”
And to reaffirm our mission to:
Create “Customer Scientists” by enabling people to unleash the power of their data and maximise their impact.
So, what do you think?
We’re excited to embark on this new chapter with you. Rest assured, our dedication to helping you achieve success remains our top priority. Feel free to reach out with any questions, and thank you for continuing to trust us with your customer needs.
Connect with Emma, via the form below to explore the changes and discover how Customer Science Insights can support your business moving forward.
Scott Ward, Practice Director, Product