How to roll out CLV measurement in your organisation?
October 30, 2025
Why should enterprise leaders care about CLV right now? Executives set growth targets, but many still fund acquisition without a clear view of the value
Myths and facts about cohort comparisons
October 30, 2025
What is a cohort comparison and why do leaders use it? Cohort comparisons group customers by a shared starting event and then compare what happens
CLV vs Contribution margin: when to use each
October 30, 2025
Why do leaders confuse CLV and contribution margin? Executives conflate Customer Lifetime Value and contribution margin because both speak the language of value, yet they
CLV checklist and assumption templates
October 30, 2025
Why does Customer Lifetime Value matter in CX and service transformation? Executives use Customer Lifetime Value to focus investment on the customers that create durable
Implementing RFM and cohort tracking step by step
October 30, 2025
Why do leaders use RFM and cohorts to power CX results? Executives need simple units of evidence that drive action. RFM analysis segments customers by
How CLV models work: survival, margins and discounting?
October 30, 2025
What is customer lifetime value and why should leaders care? Executives use customer lifetime value to translate relationships into cash flows that the finance team