Bank of Melbourne – Creating a Local Conversation
Building a regional brand voice tailored to Victorian communities.
Project
When Bank of Melbourne was launched, it needed to create an entire suite of customer communications that reflected a distinctly local tone. Friendly Persuasion designed over 700 letters and templates that embodied Victorian values of community and service.
Results
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Localised communications tailored to 420 branches.
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Delivered a full customer communication framework within six months.
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Positive brand response from customers across Victoria.