Phong Bui

Phong Bui is an accomplished Data, Analytics and Customer Experience leader with extensive experience building high-performing teams and delivering advanced analytics solutions that create measurable business impact.

As BI and Product Lead at Customer Science, Phong helps organisations turn complex data into actionable insight, supporting smarter decision-making, stronger performance and more customer-focused outcomes. He brings deep expertise in data strategy, business intelligence, advanced analytics, AI and machine learning, data architecture and visualisation.

Phong is highly skilled in designing, executing and maintaining data and analytics strategies that improve data quality, governance, compliance and security. He has led cross-functional teams across sectors and industries, partnering with clients to develop practical, scalable solutions that transform raw data into strategic value.