Strategy on a Page

Every organisation exists to deliver value to its stakeholders, be they customers, citizens, staff or shareholders. Strategy on a Page puts an organisation's business strategy on a single page, so it can be seen at once, explained in a minute, prioritised, and measured against a clear definition of success. It expresses that strategy.

Our observations across many clients are that leadership teams are keen to look forward two or five years, running the typical "our business in the future" strategy exercise. There is a desire to set a vision and mission, with clear goals beneath them, and to recognise that both minor and major change, even transformation, is needed to deliver the intended value.

On one pictorial page, the leadership team gets a collective representation, in measurable outcome terms, of their desired business goals and objectives, and their agreed business change and transformation choices and priority. That one page then illustrates the value contribution logic of how business change can be successful and goals achieved.

Strategy on a Page starts with the end in mind and works backwards to what needs to change and be undertaken to achieve the desired business outcomes. It uses this right-to-left thinking and an outcomes mapping technique to represent strategy visually, as a set of linked outcomes.