A Loyalty Technology Provider
The customer strategy and operating model behind a proposal to run a loyalty program.
The engagement
The work
Date: 2025 to 2026
Background: The client was preparing a proposal to deliver a loyalty program and needed a customer-led strategy and a credible plan for running it.
What we did: We developed the customer and service strategy for the proposed loyalty solution and defined the target operating model, governance and delivery approach. Stakeholder workshops refined the business and customer requirements. We developed the implementation roadmap and supporting business case, and advised on the strategic positioning of the proposal.
The difference
Results
- A clear, customer-led strategy and operating model
- A practical implementation roadmap to support mobilisation
- A business case behind the proposal
- A foundation the program can scale on
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